2021 The first Disney+ Day event was held on November 12, 2021, coinciding with the second anniversary of
the Walt Disney Company's
Disney+ streaming service, and was announced by the company on September 21. During the event, Disney announced numerous feature films, television series, and short films set to be released on Disney+,
Hulu, and
Star+ and produced by
Walt Disney Pictures,
Pixar Animation Studios,
Marvel Studios,
Lucasfilm,
National Geographic, and
20th Century Studios. Several films, television series, and
television specials were also released on the aforementioned streaming services as "Disney+ Day Premieres", while 13
Marvel Cinematic Universe (MCU) films were made available at an "
IMAX Enhanced" expanded aspect ratio on Disney+. Disney accompanied the event with an extensive week-long marketing campaign, featuring many company-wide promotions. These include a Disney+ discount for new subscribers, coupled with an offer from the Disney Movie Insiders
rewards program; daily screenings of
Disney films at select
AMC Theatres locations; special benefits at
Disney Parks; "in-store activations" at
Target stores; as well as offers and discounts at shopDisney, the
Disney Publishing Worldwide webstore, the Disney Music Emporium,
Funko, and
WizKids. On television, special advertisements were aired on
Freeform,
ESPN,
FX, and Hulu; references to Disney+ Day were added to the week's episodes of numerous
ABC television shows; while
Good Morning America featured interviews from guests and live celebrations at Disney Parks. Disney+ also unveiled a redesigned
user interface, launched a
TikTok account, announced a series of
NFT digital collectibles in collaboration with
VeVe, In addition, large inflatable pop-up balloons of the Disney+ logo,
Captain America's shield,
Olaf,
Boba Fett's helmet,
Maggie Simpson, the Pixar Luxo Ball, and the National Geographic logo were erected in New York City,
Nashville, Paris,
Rio de Janeiro, Los Angeles, and
Copenhagen.
2022 The second Disney+ Day event was held on September 8, 2022, ahead of the 2022
D23 Expo. Similar to the previous year, the event was accompanied by the release of several films and series produced by Disney, Pixar, Marvel, Lucasfilm, and National Geographic onto Disney's streaming services. A discount was once again offered to new Disney+ subscribers, while five Disney-owned films were re-released at select AMC Theatres locations. Disney Parks again featured a series of special promotions and celebrations, shopDisney introduced new Disney+ Day-themed merchandise, and Disney also announced promotions for National Geographic Digital,
Uber One, and Disney Movie Insiders. == Reception ==