at the
2002 Winter Olympics. The two were partnered on ''
Coach's Corner'' from 1986 to 2019. After the
Colorado Rockies failed to qualify for the
1980 Stanley Cup playoffs, Cherry was hired as a studio analyst for CBC's playoff coverage that spring, working alongside host
Dave Hodge. CBC hired him full-time in 1981 as a colour commentator, but he didn't last long in that role due to his tendency to openly cheer for one of the teams playing, especially the Boston Bruins or
Toronto Maple Leafs. Instead, ''
Coach's Corner was created, a segment that appeared in the first intermission on Hockey Night in Canada'', with Dave Hodge. In 1986, Hodge was replaced by
Ron MacLean. From 1984 to 2019, Cherry co-hosted ''Don Cherry's Grapeline'' with
Brian Williams, first on
CFRB radio in Toronto and its sister stations, moving in 1994 to
The FAN 590 and the
Sportsnet Radio network. At its peak, the show was carried on over 100 stations across Canada and on several stations in the
United States. For several years he also hosted his half-hour interview show, ''Don Cherry's Grapevine'', which began on Hamilton's
CHCH-TV in the 1980s before moving to
TSN. His loud, outspoken nature became notorious, and his shows are described as "game analysis,
cultural commentary and playful parrying with host Ron MacLean." This statement triggered an investigation by the federal
Official Languages Commissioner and protests by French Canadians. CBC consequently imposed a seven-second delay on
Hockey Night in Canada. In a subsequent analysis of 82 NHL games for 12 days, CBC Sports Online discovered that high-sticking infractions were committed far more often by players
not wearing visors, at a rate of nearly 2 to 1. Cherry returned to the ''Coach's Corner'' for the
2005–06 NHL season without the
seven-second delay. For the
2007 Stanley Cup Finals,
NBC decided to feature Cherry in its intermission coverage, a rare appearance on American television. He was partnered with
Bill Clement and
Brett Hull and it did not conflict with his usual role on CBC as he appeared on NBC during the second intermission. In May 2008,
ESPN announced that Cherry was joining
Barry Melrose as a commentator for the remainder of the
2008 NHL Playoffs. He provided pre-game analysis for the conference finals, pre- and post-game analysis for the Stanley Cup finals, and appeared on
ESPNews and
ESPN Radio. ESPN also announced that he would donate his fees to the
Humane Society. Cherry's commentary was usually peppered with quotables and
catchphrases like "All you kids out there...," unrestrained affection for his favourite players (including
Steve Yzerman and Kingston native
Doug Gilmour, whom Cherry affectionately referred to as "Dougie" and once kissed on-air in a famous TV gag), and overall
political incorrectness. He was known for his signature style which included colourful jackets, shirts, and ties he wore during the "Coach's Corner" segment of
Hockey Night in Canada.
Removal from Hockey Night in Canada On November 9, 2019, during ''Coach's Corner'', Cherry complained that Canadian immigrants benefit from the sacrifices of veterans and do not wear
remembrance poppies. He said, "You people that come here ... you love our way of life, you love our milk and honey, at least you can pay a couple bucks for a poppy or something like that ... These guys paid for your way of life that you enjoy in Canada, these guys paid the biggest price." These comments were widely condemned as being racist. The distributor of those poppies in Canada, The
Royal Canadian Legion, officially denounced those statements saying, "Mr. Cherry's personal opinion was hurtful, divisive and in no way condoned by the Legion." Sportsnet apologized, stating the remarks were discriminatory, offensive, and "do not represent our values and what we stand for". Co-host Ron MacLean apologized via Twitter for allowing Cherry to make the comments. The NHL released a statement saying "the comments made last night were offensive and contrary to the values we believe in". Cherry later told the
Toronto Sun that he would not apologize for his comments, stating, "I have had my say." The
Canadian Broadcast Standards Council (CBSC) stated that its internal systems had been overloaded by a high number of complaints. Two days later, on
November 11, Sportsnet president Bart Yabsley announced that Cherry had been fired: "Following further discussions with Don Cherry after Saturday night's broadcast, it has been decided it is the right time for him to immediately step down." Speaking to the
Toronto Sun, Cherry commented, "I know what I said and I meant it. Everybody in Canada should wear a poppy to honour our fallen soldiers ... I would have liked to continue doing ''Coach's Corner''. The problem is if I have to watch everything I say, it isn't ''Coach's Corner''." He later said that if he had to do it again, he would have said "everybody". On November 16, 2019, MacLean addressed and reflected on the incident during
Hockey Night in Canada, the first without Cherry, also announcing the end of ''Coach's Corner''. Former
Boston Bruins defenceman
Bobby Orr defended Cherry, calling his firing "disgraceful".
Colorado Avalanche forward
Nazem Kadri said "People maybe took it out of context a little bit. I know Grapes is a great person and am sad to see him go."
Later career On November 19, 2019, Cherry released his first installment of
Grapevine, this time as a
podcast. During his first podcast, Cherry said he was unwilling to accept Sportsnet's conditions for his return. Cherry retired from podcasting in June 2025. ==Other ventures==