When
Prohibition ended in 1933, he opened a bar in Hollywood called "Don's Beachcomber" at 1722 N. McCadden Place. With its success he began calling himself Don the Beachcomber (the eventual name of his establishment), and also legally changed his name to Donn Beach. A January 15, 1935 classified ad, in the Los Angeles Evening Citizens News, listed the Café at 1722 N. McCadden Place for lease. One of the first such
cocktails he invented was the
Sumatra Kula. The rum-laden and potent
Zombie cocktail may be his best known drink; it quickly grew in popularity and a copy of it was served at the
1939 New York World's Fair by Monte Proser (later of the mob-tied
Copacabana). Proser continued to steal Beach's ideas, opening "Beachcomber" restaurants on the
East coast. Such imitation of Beach's work was common. He is generally credited with establishing the entire
tiki drink genre, creating dozens of other recipes such as the
Cobra's Fang, Tahitian Rum Punch, Three Dots and a Dash,
Navy Grog, and many others. Beach's drink menus featured up to 60 different cocktails. Because of post-
prohibition laws, food also needed to be served. as was
Rumaki. The restaurant was decorated in a tropical island motif with
bamboo and materials he had accumulated from his travels and work on
movie sets. In trying to create an
escapist atmosphere, he even had the sound of fake rain falling on his roof incorporated into the bar, and shared
leis with his customers. An early motto for the bar was "If you can't get to paradise, I'll bring it to you!" A book written about Beach mentions stars such as
Marlene Dietrich,
Bing Crosby,
Clark Gable and
Vivien Leigh. One account about
David Niven had the actor anonymously placing a $100 bill in a sealed envelope for Donn at the
Garden of Allah Hotel during a time when Beach was completely broke. In the 1930s Beach also met and married Sunny Sund (birth name Cora Irene Sund), a waitress and aspiring entrepreneur from Minnesota. She would eventually become his business partner and manager, enlarging and professionalizing the restaurant. Their marriage was annulled in 1940, the same year Sunny opened a Beachcomber branch in
Chicago. She ran and expanded the operation while he was in the
Army Air Corps from 1942 to 1945. ==World War II==