Wichita Falls had one of the most predominant football programs for more than 30 years, from the late 1930s to the early 1970s. Under the guidance of head coaches
Ted Jeffries (1931–43),
Thurman Jones (1944–46),
Joe Golding (1947–61), and
Donnell Crosslin (1965–79), the Wichita Falls Coyotes made the state finals ten times between 1937 and 1971, winning six times. • Football State Champions • 1941 (2A), 1949 (2A), 1950 (2A), 1958 (4A), 1961 (4A), 1969 (4A) • Football State Runner Up • 1937 (1A), 1959 (4A), 1960 (4A), 1971 (4A) At the time of its closure, Wichita Falls High School had made playoffs 46 times, winning eight Quarterfinal Championships, seventeen Regional Championships, twenty-one Area Championships, twenty-three Bi-District Championships, and thirty-six District Championships since 1923. In September 2007,
Texas Monthly Magazine named Wichita Falls High School as the top high school football program in state history. ==Student journalism==