'' magazine by
Jerry Avenaim in 2001
Oprah Winfrey and the Dr. Phil show In 1995,
Oprah Winfrey hired McGraw's legal consulting firm CSI to prepare her for the
Amarillo Texas beef trial. Winfrey was so impressed with McGraw that she thanked him for her victory in that case, which ended in 1998. Soon after, she invited him to appear on her show. His appearance proved so successful that he began appearing weekly as a relationship and life strategy expert on Tuesdays, starting in April 1998. In September 2002, McGraw formed Peteski Productions and launched his own
syndicated daily television show,
Dr. Phil, produced by Winfrey's
Harpo Studios.
Dr. Phil is an advice show in which McGraw tackles a different topic each show, offering advice to his guests. He signed a five-year extension of his syndication deal with his show's distributors,
King World Productions, Inc. The deal was to pay McGraw $15 million per year and keep the show in production through the 2013–2014 television season. In 2007, McGraw was named 30th on the
Forbes Celebrity 100 list. On May 21, 2007,
Dr. Phil was ranked fourth by
Nielsen Media Research, with 6.69 million viewers. On May 12, 2008, almost one year later, the show was ranked sixth with 5.69 million viewers. At that time, the only talk show more popular than
Dr. Phil was
The Oprah Winfrey Show. On December 11, 2018,
Dr. Phil was the top syndicated show with a "2.9 live-plus-same-day" national Nielsen rating, ranking first among talk shows for the 117th consecutive week. His ranking improved, and by 2020, he was in the 22nd spot on the aforementioned
Forbes list with earnings of $65.5 million.
Spin-off shows In 2005, Phil and
Jay McGraw, Phil's eldest son, formed Stage 29 Productions, and a week later, announced a new show called
Moochers (similar to ABC's
Kicked Out). Ultimately, the show was not produced. In 2006, the
Dr. Phil House (similar to CBS's
Big Brother) began airing as part of the
Dr. Phil television show. Following a protest by neighbors, the house in Los Angeles was shut down, and production resumed on a sound stage on a studio back lot. Stage 29 launched
Decision House in September 2007. It was executive produced by Jay McGraw, and featured Judge
Lynn Toler (from
Divorce Court) on
MyNetworkTV. The show produced 13 episodes during its only season, which ran until May 24, 2008. Late in 2007, McGraw began promoting the
Dr. Phil Show spinoff series
The Doctors. The show, which first aired in September 2008 and ended in August 2022, was hosted by television personality and ER physician
Travis Stork; Jay was executive producer of the show. On September 8, 2008,
The Doctors debuted and, as of November 10, had a 2.0 rating. The show won a
Daytime Emmy Award as Outstanding Talk Show/Informative in 2010, and was nominated eight times between 2009 and 2013.
Daily Mail TV, executive produced by Phil and Jay McGraw, along with producers Martin Clarke, Carla Pennington, and Jeffrey Wilson, won the Daytime Emmy Award for Outstanding News Program in 2019. In August 2021, the reality television series
House Calls with Dr. Phil aired on
CBS. In the series, McGraw visits various families at home and offers advice on their home life. The series ended after six episodes in September 2021.
Merit Street In November 2023, McGraw announced
Merit Street Media, a new Fort Worth-based media company and television network he planned to launch in 2024. The network would be devoted primarily to news and true crime programming, and be anchored by
Dr. Phil Primetime—a successor to the syndicated
Dr. Phil series. Merit Street launched on April 2, 2024. Just more than a year later, Merit Street filed for bankruptcy, alleging that
Trinity Broadcasting Network, its broadcast partner, reneged on its obligations.
Doctor on Demand In 2012, McGraw founded the
telehealth company Doctor On Demand, an online platform that allows individuals to schedule virtual appointments with a network of physicians and therapists. The company launched a web and mobile service in 2014. The platform focuses on services related to preventative care, medication management, wellness, and mental health. According to
ABC News, the company had a network of around 11,000 board-certified physicians as of 2015. In March 2020, during the
COVID-19 pandemic, the company expanded its bandwidth and increased its pool of therapists to deal with the increasing volume of patients seeking virtual consultations and care. == Approach to psychology ==