The album follows the pair's numerous collaborations since PartyNextDoor was signed to Drake's record label,
OVO Sound, back in 2013, with the first of these being Drake's guest appearance on "Over Here" from PartyNextDoor's
eponymous mixtape (2013). Alongside their collaborations, they have contributed to each other's individual songs as a writer or producer. PartyNextDoor supported the release of his album
PartyNextDoor 4 (2024) through a twenty-four-stop Canada and U.S. live tour. On August 2, 2024, at the tour's stop at the
Budweiser Stage in
Toronto—the artists' hometown—Drake performed as a surprise guest, with his set foregoing any of the hip-hop tracks in his discography. He then announced the collaborative album, saying, "On behalf of me and Party, we've been working on something for y'all. So, you get the summer over with, you do what you need to do. I know all you girls are outside. When it gets a little chilly, PartyNextDoor and Drake album will be waiting right there for you". Just two days later, the OVO
Instagram page seemingly hinted at the album by posting backstage pictures of Drake and PartyNextDoor that was taken after the concert. During an interview on August 5, PartyNextDoor revealed that his favorite collaboration with Drake "[are] the [ones] we [are] doing right now. All 15 of them", seemingly revealing that the pair were working on 15 songs for the album. On August 6, Drake released 100 gigabytes of data, including behind-the-scenes clips, tour rehearsals, and studio footage. He also previewed three unreleased tracks (tracks of which what would later be released as the
100 Gigs) under an Instagram page by the name "plottttwistttttt". On August 7, video clips surfaced of nightclubs in Canada previewing unreleased music from the album. On the same day, via the "plottttwistttttt" Instagram account, Drake reposted a tweet, blurring out the words "album rollout" regarding another unheard track. On October 5, Drake attended at
Tyrone Edwards' Nostalgia Party in Toronto, where he called out his "fake friends" in the music industry and cited PartyNextDoor as a "real" friend. He also hinted at the album's impending release by saying "shoutout to my brother PX, album dropping soon". In an appearance on
The Fry Yiy Show on
SiriusXM that same month, OVO engineer,
Noel Cadastre, stated that the album only required "finishing touches" and called November "a jam-packed month for me [to finish the album]". PartyNextDoor then revealed work on the album would continue after the conclusion of the European leg of his Sorry I'm Outside Tour on November 6, saying, "I have one more show on this tour, then the album is getting finished". During a
Kick live stream with
xQc on November 24, Drake stated the album was almost complete, saying, "[the] album is 75 percent done. Shout out to PX, cooking right now," and added that "the album sounds incredible... It's the sound people know and love us for". On December 26, Drake appeared on a Kick live stream with
Adin Ross, in which he stated that the album is one of the records that he is "most proud of in [his] life". He also revealed that the album was supposed to release in November, but was delayed.
Some Sexy Songs 4 U release follows legal action by Drake against
Universal Music Group (UMG), the parent company of
Republic Records, with whom Drake has a
recording contract. In November 2024, Drake initiated a legal petition against UMG and
Spotify in the U.S., alleging they conspired to artificially inflate the number of streams of the
diss track, "
Not Like Us" by
Kendrick Lamar on the service during Drake's
feud with Lamar earlier that year by implementing
pay-to-play,
malicious bots, and other tactics. Drake withdrew the petition on January 14, 2025, and filed a
lawsuit in U.S. district court a day later, alleging
defamation against UMG for promoting "Not Like Us". This legal dispute caused confusion regarding which label or company would act as the distributor for
Some Sexy Songs 4 U. It was eventually released through OVO, Santa Anna, and Republic, each of which are the artists' labels, while it was distributed through Santa Anna (owned by
Sony Music), but licensed to Republic. ==Artwork and promotion==