Performances On July 17, 2024, the Weeknd announced a special one-night only concert in
São Paulo,
Brazil featuring "never-before-seen production", taking place on September 7. The show sold out in under one hour on July 22, 2024, with 420,000 fans attempting to buy tickets. In an
Instagram story posted on August 15, the Weeknd revealed he would only perform songs from the new trilogy, meaning that the performance of any unreleased song would seemingly confirm its inclusion on the new album. A trailer released on August 20 revealed the show would stream live on
YouTube. The 90-minute concert was held in the
MorumBIS Stadium, where the Weeknd performed songs exclusively from
After Hours, Dawn FM and
Hurry Up Tomorrow, debuting nine then-unreleased songs: • Six previously teased songs: "
Wake Me Up", "Take Me Back to LA", "Runaway", "The Abyss", "In Heaven" (contains an interpolation of
the song of the same name), and "
São Paulo" (with
Anitta). • Three new songs: "Without a Warning", "
Dancing in the Flames", and "
Timeless" (with
Playboi Carti). Both Anitta and Playboi Carti joined the Weeknd on stage to perform their respective collaborations with him. The stage design maintained the catwalk-style setup that spanned the length of the pitch, from previous
After Hours til Dawn Tour performances. Notable religious elements were incorporated into the stage design for this leg of the tour. Midway down the catwalk, a church inspired by the rock-hewn structures of
Lalibela was constructed, likely paying homage to the Weeknd's Ethiopian heritage. The church featured multiple levels, enabling the Weeknd to perform on its roof, an intermediate floor, and its ground level. The stage design now also featured a large video screen and illuminated walkway, On September 21, 2024, the Weeknd performed at the festival in
Las Vegas, atop a pyramid formed by red-veiled dancers. In a 20-minute set, he performed "
Blinding Lights" and "
Save Your Tears" from
After Hours, "
Take My Breath" and "
Sacrifice" from
Dawn FM, "
Dancing in the Flames", and then-unreleased "
São Paulo" from
Hurry Up Tomorrow. On December 11, 2024, it was announced the Weeknd would be performing at
Spotify's first ever Billions Club Live on December 17. The exclusive, invite-only performance at
Santa Monica's
Barker Hangar was reserved for 2,000 of his top listeners on the platform, celebrating his record as the artist with the most songs surpassing one billion streams. During a 70-minute concert, he performed most of his 24 tracks that had reached the milestone, along with "In Heaven" and songs from
Hurry Up Tomorrow: "Timeless", and "São Paulo". On January 7, 2025, the third anniversary date of
Dawn FM, a
concert film featuring 13 of the performed songs—including "Timeless" and "São Paulo" from
Hurry Up Tomorrow—was released exclusively on Spotify as part of its video podcast
Billions Club: The Series. On January 24, an
ABC press release revealed that the Weeknd will perform on American late-night talk show
Jimmy Kimmel Live! on January 30, one day before the album's release. There, the Weeknd himself transformed into a stop-motion figure and appeared to drown in a mysterious liquid, leading up to the events from the "Red Terror" music video. On February 2, 2025, the Weeknd appeared at the
67th Annual Grammys Awards to perform "Cry for Me", and "Timeless" with Playboi Carti. It was a surprise performance, with
Recording Academy CEO
Harvey Mason Jr. inviting him to the stage, marking a moment of reconciliation between the organization and the Weeknd, following the earlier
controversy in 2020 that led to the artist boycotting the Grammys. Mason Jr. declared in his introductory speech that the academy had revised its nominating committee in response to the controversy.
Singles The Weeknd announced the release of his album's original lead single, "
Dancing in the Flames", on September 9, 2024, two days after being debuted live at his concert in
São Paulo. The announcement followed
Apple's live event, where the
iPhone 16 Pro was unveiled alongside a teaser of the music video, which was shot entirely on the device. The song, accompanied by its music and lyric videos, was officially released four days later. On September 15, a live audio version of the song was released, taken from the São Paulo performance. Two days later, an acoustic version was released along with a video, in which the Weeknd performed in the same robe as for the São Paulo concert. The initial song debuted and peaked at number 14 on the US
Billboard Hot 100. The song was later removed from the album track list and all promotion tying it to its intended parent album were taken down. Four days after performing live at the
iHeartRadio Music Festival, on September 25, the album's intended second single "
Timeless" with American rapper
Playboi Carti was announced. The song had already debuted live at the São Paulo concert earlier that month. It was released on September 27, alongside an accompanying lyric video. The music video was released three days later. The song debuted and peaked at number 3 on the US
Billboard Hot 100, marking the Weeknd's highest career debut on the chart. "Timeless" set a new career-high debut on Spotify, garnering 10.04 million streams in its first 24 hours. The song was later reworked as lead single, due to "Dancing in the Flames" being scrapped from the album. A remix of "Timeless" featuring American rapper
Doechii was released on May 9, 2025. On October 25, 2024, Brazilian singer
Anitta shared a post depicting herself with a baby belly and a white face mask. One day after, a snippet of the song was again featured in a trailer to
Call Of Duty: Black Ops 6. The day after that, Anitta shared a post depicting an ultrasound image of a baby with sharp teeth and a forked tail asking if the creature is beautiful, to which the Weeknd responded how beautiful it looks. The picture was labelled with the coordinates of São Paulo, Brazil, along with a date later revealed as the release date of the intended third single "
São Paulo", featuring
Anitta. Released intentionally a day prior to
Halloween on October 30, the single's music video premiered simultaneously. The song debuted and peaked at number 77 on the US
Billboard Hot 100. "
Cry for Me" was released as the album's third single on February 4, 2025. The same day, single versions of "
Open Hearts", "Enjoy the Show" and "
Wake Me Up" were released, for which the transitions to neighboring songs on the album's tracklist are removed.
Other songs The Weeknd debuted "
Open Hearts" during the
After Hours til Dawn Tour shows at
Sydney's
Accor Stadium on October 22 and 23. The song was released on November 14, as part of an immersive music experience in collaboration with Apple, exclusively on the
Apple Vision Pro. The experience was the first of its kind developed around the headset. Parts of its music video appeared in an album teaser released on January 23, 2025, It has also been noted by fans and critics that the album's closing song, the title track, blends into "
High for This", the first song on
House of Balloons, cycling Tesfaye's career as the Weeknd.
Tour Starting on July 14, 2022, the Weeknd embarked on the
After Hours til Dawn Tour in support of
After Hours and
Dawn FM, his seventh
concert tour and first all-stadium tour. Before the release of
Hurry Up Tomorrow, the tour encompassed four legs, totalling 68 shows, successively visiting North America (2022), Europe and
Latin America (2023), and Australia (2024). On September 23, 2024, the Weeknd tweeted "Note for XO: After Hours Til Dawn is the tour name of the entire trilogy", confirming that the tour would also support
Hurry Up Tomorrow. At Spotify's Billions Club concert on December 17, he announced that the tour would resume in 2025. On January 31, a new leg of the tour was announced, featuring 26 stadium shows (later increased to 42 due to high demand) across North America from May to September 2025, alongside Playboi Carti and special guest Mike Dean. On September 4, 2025, the tour was further extended with two new legs for 2026: a return to Latin America with five shows and to Europe with thirteen shows (later increased to 6 and 37, respectively, due to high demand).
Film On November 4, 2024, American film studio
Lionsgate announced it had acquired worldwide distribution rights to
Hurry Up Tomorrow, a
psychological thriller film based on the album. It is directed by
Trey Edward Shults, who wrote the screenplay with Tesfaye and Reza Fahim. Shults also produced the film with
Kevin Turen and Harrison Kreiss. Making his feature film debut, Tesfaye stars alongside
Jenna Ortega,
Barry Keoghan, and
Gabby Barrett.
Live Nation Entertainment financed the film on a budget of over $15 million. During Spotify's Billions Club concert on December 17, Tesfaye announced the film would be released in 2025. The film received negative reviews from critics.
Other promotion On January 28, it was announced that a
New York City pop-up shop, created in partnership with Spotify, will open for the first three days following the album's release. On April 18, the music video for "Drive" was released on YouTube. It stars
Jenna Ortega and was directed by
Trey Edward Shults, the Weeknd's collaborators for the upcoming
feature film based on the album. The music video begins with Tesfaye immersed in a bathtub filled with water as he envisions flashes of a car driving down a road and Ortega sitting in front of a fire in the middle of the woods to the outro of "Given Up on Me". As the music transitions into "Drive", it shows snippets of Tesfaye and Ortega standing over a bridge, sitting on a
Ferris wheel and Ortega driving down a canyon alone. After the song closes, it transitions into the first verse of "
Baptized In Fear" as the video returns to Tesfaye in the overflowing bathtub. == Critical reception ==