The winners of the
31st People's Choice Awards (on January 9, 2005) were decided by online voting rather than Gallup polls. The nominees submitted for Internet voting were selected using an unpublished process involving editors at
Entertainment Weekly, the show's production team and a panel of pop culture fans. The nominees for the
32nd People's Choice Awards were determined by the web research company Knowledge Networks, which took a nationally representative sample of men and women ages 18 to 54, with and without Internet access, to come up with the nominees. After being presented with a list of candidates determined by national ratings averages, box office grosses and album sales, they had the option to write in their favorites. Knowledge Networks recruits its panel by using a
RDD phone recruitment method and provides a web TV and Internet access to households without Internet access enabling them to infer back to the entire population. The nominees for the
2010 People's Choice Awards were determined by the media research company Visible Measures, which specializes in measuring Internet video audience behavior. The announcement of this partnership stated, "For the first time ever, the People's Choice Awards has incorporated Internet video viewing data into the initial nominee selection process, depending on Visible Measures True Reach metrics to objectively measure online video popularity. [...] Visible Measures worked with the People's Choice Awards to determine each potential nominees' popularity on a True Reach basis, a unique measure of the total audience that has been exposed to an online video campaign – regardless of how widely the campaign spreads or where it appears. To measure True Reach, Visible Measures deploys a robust and patented set of technologies with the goal of capturing the universe of Internet video viewership data in near real-time." ==Former categories==