Shortly after
George Sperling's partial report studies of the visual memories and how they are stored, researchers began investigating its auditory counterpart. The term echoic memory was coined in 1967 by
Ulric Neisser to describe this brief representation of acoustic information. It was initially studied using an approach similar to that of Sperling's research. However, modern neuropsychological techniques enabled the ability to estimate the capacity, duration, and location of the echoic memory storage. Using Sperling's model as an analogue, researchers continue to apply his work to the auditory sensory store using partial and whole report experiments. Studies have found that the echoic memory can store memories for up to 4 seconds. However, researchers have proposed differing estimates of the duration of echoic memory storage. However, different durations have been proposed for the existing echo once the hearing signal has been presented. Guttman and Julesz suggested that it may last approximately one second or less, while Eriksen and Johnson suggested that it can take up to 10 seconds.
Early work Baddeley's model of working memory consists of the visuospatial sketchpad which is related to
iconic memory, and a phonological loop which attends to auditory information processing in two ways. The phonological storage is broken up into two sections. The first is the storage of words that we hear, this tends to have the capacity to retain information for 3–4 seconds before decay, which is a much longer duration than iconic memory (which is less than 1000ms). The second is a sub-vocal rehearsal process to keep refreshing the memory trace by the using one's "inner voice". This consists of the words repeating in a loop in our mind. However, this model does not fully to provide a detailed description of the relationship between the initial sensory input and ensuing memory processes. A short-term memory model proposed by
Nelson Cowan attempts to address this problem by describing a verbal sensory memory input and storage in more detail. It suggests a pre-attentive sensory storage system that can hold a large amount of accurate information over a short period of time and consists of an initial phase input of 200-400ms and a secondary phase that transfers the information into a more long term memory store to be integrated into working memory that starts to decay after 10-20s. == Testing methods ==