Examples of ecological goods include
clean air, and abundant
fresh water. Examples of ecological services include purification of air and water, maintenance of biodiversity, decomposition of wastes, soil and vegetation generation and renewal, pollination of crops and natural vegetation,
groundwater recharge through wetlands,
seed dispersal,
greenhouse gas mitigation, and aesthetically pleasing landscapes. The products and processes of ecological goods and services are complex and occur over long periods of time. They are a sub-category of
public goods. The concern over ecological goods and services arises because we are losing them at an unsustainable rate, and therefore
land use managers must devise a host of tools to encourage the provision of more ecological goods and services. Rural and suburban settings are especially important, as lands that are developed and converted from their natural state lose their ecological functions. Therefore, ecological goods and services provided by privately held lands become increasingly important. ==Markets==