Razr Motorola Mobility's predecessor Motorola, Inc. released the
Razr V3 in the third quarter of 2004. Because of its striking appearance and thin profile, it was initially marketed as an exclusive fashion phone, but within a year, its price was lowered and it was wildly successful, selling over 50 million units by July 2006. Over the Razr four-year run, Motorola sold more than 130 million units, becoming the bestselling
clamshell phone in the world. Motorola released other phones based on the Razr design as part of the
4LTR line. These include the
Pebl U6,
Slvr L6,
Slvr L7 (more expensive variant of Slvr L6),
Razr V3c (
CDMA),
Razr V3i (with upgraded camera and appearance and iTunes syncing for 100 songs), V3x (supports
3G technology and has a 2-megapixel camera),
Razr V3xx (supports
3.5G technology) and
Razr maxx V6 (supports
3.5G technology and has a 2-megapixel camera) announced in July 2006. The Razr series was marketed until July 2007, when the succeeding
Motorola Razr2 series was released. Marketed as a more sleek and more stable design of the Razr, the Razr2 included more features, improved telephone audio quality, and a touch-sensitive external screen. The new models were the V8, the V9, and the V9m. However, Razr2 sales were only half of the original in the same period. Because Motorola relied so long upon the Razr and its derivatives and was slow to develop new products in the growing market for feature-rich touchscreen and 3G phones, the Razr appeal declined while rival offerings like the
LG Chocolate,
BlackBerry, and
iPhone captured, leading Motorola to eventually drop behind
Samsung and
LG in market share for mobile phones. Motorola's strategy of grabbing market share by selling tens of millions of low-cost Razrs cut into margins and resulted in heavy losses in the cellular division. Motorola capitalized on the Razr too long and it was also slow adopting 3G. While
Nokia managed to retain its lead of the worldwide cellular market, Motorola was surpassed first by
Samsung and then
LG Electronics. By 2007, without new cellphones that carriers wanted to offer, Motorola sold tens of millions of Razrs and their offshoots by slashing prices, causing margins to collapse in the process. CEO of Motorola
Ed Zander departed for
Dell, while his successor failed to turn around the struggling mobile handset division. Its global competitiveness continued to decline: from 18.4% market share in 2007, to 9.7% by 2008. By 2010 Motorola's global market share had dropped to seventh place, leading to speculation of bankruptcy of the company. While Motorola's other businesses were thriving, the poor results from the Mobile Devices Unit as well as the 2008 financial crisis delayed the company plans to spin off the mobile division. The famous “Hello Moto” ringtone, was used since at least Motorola Razr V3 series.
Early Android smartphones Droid In 2008,
Sanjay Jha took over as co-chief executive officer of Motorola's mobile device division; under Jha's control, significant changes were made to Motorola's mobile phone business, including most prominently, a shift to the recently introduced
Android operating system as its sole
smartphone platform, replacing both
Symbian and
Windows Mobile. In August 2009, Motorola introduced the
Cliq, its first Android device, for
T-Mobile USA. The device also featured a user interface known as
Motoblur, which aimed to aggregate information from various sources, such as e-mail and
social networking services, into a consistent interface. A month later, Motorola unveiled
the Droid,
Verizon Wireless's first Android phone, which was released on November 8, 2009. Backed with a marketing campaign by Verizon, which promoted the device as a direct competitor to the
iPhone with the slogan "iDon't, Droid Does", the Droid was a significant success for Motorola and Verizon.
Flurry estimated that at least 250,000 Droid smartphones had been sold in its first week of availability.
PC World considered the sales figures to be an indicator of mainstream growth for the Android platform as a whole. The Droid was also named "Gadget of the Year" for 2009 by
Time. Other
Droid-branded devices would be released by Verizon, although not all of them were manufactured by Motorola. In 2010, Motorola released the
Droid X along with other devices such as the
Charm,
Flipout, and
i1. In July 2010, Motorola reported that it had sold 2.7 million smartphones during the second quarter of 2010, an increase of 400,000 units over the first quarter. Jha stated that the company was in "a strong position to continue improving our share in the rapidly growing smartphone market and improve our operating performance." In its third quarter earnings report, Jha reaffirmed that the Droid X was selling "extremely well."
Atrix 4G, Droid Bionic, XOOM, and Droid RAZR On January 5, 2011, Motorola Mobility announced that the Atrix 4G and the Droid Bionic were headed to AT&T and Verizon, respectively, with expected release dates in Q1 of 2011. The
Atrix was released on February 22 as the world's first phone with both a Dual-Core Processor and 1 GB of RAM. On February 24, two days after the release of Atrix, the company released
Motorola Xoom, the world's first Android 3.0 tablet, and followed it up shortly afterwards with an update to make it the world's first Android 3.1 tablet. In the fourth quarter of 2011, Motorola Mobility unveiled the
Droid RAZR, the world's thinnest 4G LTE smartphone at that time at just 7.1 mm. The Droid Razr featured
Kevlar backing, the same used in
bulletproof vests, and a
Gorilla Glass faceplate. The phone was very successful through Verizon Wireless, and many color variants were released. In addition, a Maxx version of the Droid RAZR with an extended battery was released at CES 2012. The Droid RAZR MAXX won CTIA's "Best Smartphone" award. The company also announced new products by late 2011 and early 2012 such as the Xoom 2 tablets, the motoACTV fitness watch with Android, and the Droid 4 with 4G LTE for Verizon Wireless. Though Jha managed to restore some of the lost luster to Motorola Mobility, it struggled against Samsung and
Apple. They also released an
Intel powered RAZR i. In early 2013, the RAZR D1 and D3 devices were released in Brazil.
Google era Moto X (2013–2015) In an August 2013 interview, Motorola Mobility's vice president of product management
Lior Ron explained that the company will focus on the production of fewer products to focus on quality rather than quantity. Ron stated, "Our mandate from Google, from Larry, is really to innovate and take long-term bets. When you have that sort of mentality, it's about quality and not quantity". Speaking at the D11 conference in
Palos Verdes, California, in May 2013, Motorola Mobility CEO
Dennis Woodside announced that a new mobile device would be built by his company at a 500,000 square-feet facility near
Fort Worth, Texas, formerly used by Nokia. The facility will employ 2,000 people by August 2013 and the new phone, to be named "
Moto X", will be available to the public in October 2013. The Moto X featured
Google Now software, and an array of sensors and two microprocessors that will mean that users can “interact with [the phone] in very different ways than you can with other devices”. Media reports suggested that the phone will be able to activate functions preemptively based on an "awareness" of what the user is doing at any given moment. On July 3, 2013, Motorola Mobility released a full-page color advertisement in many prominent newspapers across the US. It claimed that Motorola Mobility's next flagship phone will be "the first smartphone designed, engineered, and assembled in the United States". On the same day that the advertisement was published,
ABC News reported that customers will be able to choose the color of the phone, as well as add custom engravings and wallpaper at the time of purchase. In early July 2013, the
Wall Street Journal reported that Motorola Mobility would spend nearly US$500 million on global advertising and marketing for the device. The amount is equivalent to half of Apple's total advertising budget for 2012. On August 1, 2013, Motorola Mobility unveiled the
first-generation Moto X smartphone. It was released on August 23, 2013, in the US and Canada. On September 5, 2014, Motorola Mobility released the
second-generation Moto X. This continued the trend of the company letting consumers customize their devices through their Moto Maker website, and added new customization options like additional real wood choices and new leather options. The device also got many increases in specs. With a new 5.2-inch (13 cm)
1080p super AMOLED pentile display, a faster 2.5 GHz
Qualcomm Snapdragon 801 processor, and an improved 13-megapixel rear camera capable of recording
4k resolution video with a dual
LED flash. The device also came with new software features along with new
infrared proximity sensors. The
Moto X Play and
Moto X Style smartphones were announced in July 2015, and were released in September 2015. in late 2017 and
Android Pie in 2018. It was succeeded by the Motorola One lineup since 2018.
Droid Mini, Ultra and Maxx Droid Mini, Droid Ultra and Droid Maxx were announced in a Verizon press conference on July 23, 2013. These phones share similar design with the predecessing Droid Razr HD lines in different screen and battery sizes, while all featuring the same
Motorola X8 Mobile Computing System as the first-generation Moto X, with exclusive features like Motorola Active Notifications and 'OK Google' on device neural-based voice recognition system. In September 2015, Droid Maxx 2 were launched as Verizon exclusives in the US market, which share the same overall design as the
Moto X Style, with Verizon software on board. Unlike its Moto X counterpart, Droid Maxx 2 did not support Moto Maker for customization.
Moto G On November 13, 2013, Motorola Mobility unveiled the
first generation Moto G, a relatively low-cost smartphone. The Moto G had been launched in several markets, including the UK, United States, France, Germany, India and parts of Latin America and Asia. The Moto G was available in the United States, unlocked, for a starting price of US$179. The device is geared toward global markets and some US models support
4G LTE. Unlike the Moto X, the Moto G was not manufactured in the United States. On September 5, 2014, Motorola Mobility released its successor to the 2013 version of the Moto G, called the
Moto G (2nd generation). It came with a larger screen, higher resolution camera, along with dual front-facing stereo speakers. On July 28, 2015, Motorola Mobility released the third generation of the Moto G series, called the
Moto G (3rd generation), in a worldwide press conference in New Delhi, India. It retained the same screen as before but upgraded the processor and RAM. Furthermore, it has an IPx7 water-resistance certification and comes into two variants – one with 1 GB of memory and 8 GB of storage, and the other with 2 GB of memory and 16 GB of storage. The device launched with Android version 5.1.1. The company added two 'special edition' models to the Moto G lineup, the
Moto G5S and Moto G5S Plus, on August 1. In May 2018, Motorola Mobility released the sixth generation of the Moto G lineup in three variants, the
G6, G6 Plus and the G6 Play. The G6 and G6 Plus have two rear cameras, and a larger screen with an aspect ratio of 18:9. The G6 Plus is capable of taking 4K video. The specification ranges from 3/32 GB to 6/128 GB. In February 2019, Motorola Mobility launched the Moto G7 with 3 extra variants, the Moto G7 Play, Moto G7 Power and the Moto G7 Plus.
Moto E The
Moto E (1st generation) was announced and launched on May 13, 2014. It was an entry-level device intended to compete against feature phones by providing a durable, low-cost device for first-time smartphone owners or budget-minded consumers, with a particular emphasis on emerging markets. The Moto E shipped with a stock version of
Android 4.4 "KitKat". The
Moto E (2nd generation) was announced and launched on March 10, 2015, in India. Released in the wake of its successful first generation, the second generation of the Moto E series still aims to provide a smooth experience to budget-oriented consumers. It increased the screen size to 4.5 inches but kept the resolution at 540 × 960px. It came in two versions, a 3G-only one powered by a Snapdragon 200 chipset and a 4G LTE version powered by a Snapdragon 410 chipset. As before, it shipped with a stock version of
Android 5.0 "Lollipop". In 2015 Motorola Mobility marketed the 2nd generation Moto E with the promise of continual updates and support, "And while other smartphones in this category don't always support upgrades, we won't forget about you, and we'll make sure your Moto E stays up to date after you buy it." However, 219 days after launch Motorola announced that the device would not receive an upgrade from Lollipop to
6.0 "Marshmallow". It was later announced that the LTE variant of the device would receive an upgrade to Marshmallow in Canada, Europe, Latin America, and Asia (excluding China). China and the US carrier-branded versions of the device remained on Lollipop, with a minor upgrade to version 5.1. However, the 2nd generation Moto E in the USA did continue to receive support via Android Security Patch updates until at least the October 1, 2016 patch for the LTE variant and the November 1, 2016 patch for the non-LTE variant.
Google Nexus 6 / Moto X Pro The Nexus 6 was announced October 15, 2014 by Motorola Mobility in partnership with
Google. It was the first 6-inch smartphone in the mainstream market, and came with many high-end specs. It was the successor to the Nexus 5, Google's previous flagship phone from their
Google Nexus series of devices. Its design was similar to the
Moto X (2nd generation) but with a larger display and dual, front-facing speakers rather than the single front-facing speaker on the Moto X. It was the first phone running vanilla
Android Lollipop, receiving software updates directly from
Google. It was later updated to
Android Marshmallow in 2015 and
Android Nougat in 2016, though later versions of Android 7.X took some time to arrive, and it never received Android 7.1.2 update, ending its support with Android 7.1.1 in the end of 2017. On January 26, 2015, Motorola Mobility announced that they would sell the
Moto X Pro in China. The
Moto X Pro was similar to the Nexus 6 in terms of hardware, but excluded all of Google's services and applications. The phone was released in April 2015 with Android 5.0.2 'Lollipop'. However, it never received any Android version update throughout its lifetime despite the same hardware as the Nexus 6.
Droid Turbo / Moto Maxx / Moto Turbo The Droid Turbo (Moto Maxx in South America and Mexico, Moto Turbo in India) features a 3900 mAh battery lasting up to two days. Motorola claims an additional eight hours of use after only fifteen minutes of charging with the included Turbo Charger. The device is finished in ballistic nylon over a Kevlar fiber layer and is protected by a water repellent nano-coating. Droid Turbo uses a quad-core Snapdragon 805 processor clocked at 2.7 GHz, 3 GB RAM, a 21-megapixel camera with 4K video, 5.2-inch screen with resolution of 2560 × 1440 pixels. The Droid Turbo includes 32 or 64 GB of internal storage, while the Moto Maxx is only available in 64 GB. In late 2015, Droid Turbo 2 was introduced as a Verizon exclusive, which was a rebrand of
Moto X Force. It was the first Droid device to offer Moto Mods for extensive customization, and ShatterShield display technologies.
Lenovo era Moto Z and Moto Mods The Moto Z lineup was introduced in June 2016. The smartphone features Motorola Mobility's Moto Mods platform, in which the user can magnetically attach accessories or "Mods" to the back of the phone, including a projector, style shells, a Hasselblad-branded camera lens, and a JBL speaker. There were three versions of the original Moto Z. The global flagship model Moto Z, and Moto Z Droid as a Verizon exclusive, were introduced as the thinnest premium smartphone in the world, according to Motorola, and featured a 13-megapixel camera with 4K video, 5.5-inch screen and 4 GB of RAM. and an underclocked Snapdragon 820 chipset at 1.8 GHz, but was able to unlock with root permission granted. Moto Z Play, on the other hand, featured a less powerful processor and a bigger battery. Moto Z Force Droid, only introduced as a Verizon exclusive, featured the Snapdragon 820 chipset with standard frequency, a display with Motorola ShatterShield technology and a 21-megapixel camera. These phones ship with near stock
Android 6.0 'Marshmallow' with usual Moto experiences. They were later updated to
Android Nougat and
Android Oreo in early 2017 and 2018, a substantial delay compared to older Moto X models.
Moto Z2 Play was launched in June 2017 with updated Moto experience, a slightly faster processor than
Moto Z Play, and
Android Nougat. Moto Z2 Force was launched in July 2017, and was the last Motorola flagship phone with up-to-date processor as for now. It was the first non-Google phone to feature 'A/B partition' and 'seamless update' features of
Android Nougat, allowing users to install update in the background and finish with just a restart. It was updated to
Android Oreo in the end of 2017, which was fairly speedy compared to other Android OEMs. In China, the phones run
ZUI from ZUK, a subsidiary of Lenovo instead of near stock Android, and Moto Z2 Force was rebranded as 'Moto Z 2018'. There were also several
Moto Mods released in 2017, including a Motorola TurboPower Moto Mod with fast charging capabilities. The
Moto Z3 lineup was released in August 2018, consisting of Moto Z3 Play with Snapdragon 6-series SoC and Moto Z3 with last generation 8-series SoC, both supporting all Moto Mods introduced. The 5G Moto Mod was introduced alongside the Moto Z3 lineup, and was a Verizon exclusive at launch in early 2019. It enables 5G connectivity for Moto Z2 Force and later Moto Z devices Despite the Moto branding, the bootloader and software update software came from Lenovo directly instead of Motorola Mobility, similar to the Moto E3 Power.
Moto C The
Moto C was announced in 2017 as a low-end device, slotting in below the Moto E as the cheapest in the Moto range. The base model includes a 5-inch display,
MediaTek MT6737M SoC, 1 GB of memory, a 5-megapixel rear-facing camera, and an LED flash for the front-facing camera. It is accompanied by a higher-end model, the Moto C Plus, which features a more powerful processor, larger battery, 8-megapixel camera, and a 720p display.
Motorola One lineup In 2018, Motorola Mobility launched the Motorola One lineup as upper mid-range replacements for the
Moto X4. In August 2018, the first phones in the lineup, the Motorola One and Motorola One Power were launched. Both phones featured dual camera setup, displays with 'notches' for sensors and front-facing camera, and they were all in the
Android One program by Google, with guaranteed three-year security updates. The phones launched with
Android Oreo 8.1, and were later updated to
Android Pie and
Android 10 at the end of 2018 and 2019, respectively. Motorola One Vision and Motorola One Action were introduced in May and August 2019. These devices all feature
Samsung Exynos processors. Moto One Vision featured dual camera setup, with the main shooter being 48-megapixel. It featured a 'hole punch' display for front camera, and 27 W TurboPower fast charging. The Motorola One Action featured a triple camera setup with an ultra-wide lens. Both phones were a part of
Android One program by Google. They launched with
Android Pie, and were updated to
Android 10 in early January 2020.
Motorola Razr (2020) The Razr is the first foldable smartphone from Motorola Mobility, utilizing a similar design as the original Razr. It was introduced in November 2019 and was expected to launch in 2020. It featured mid-range Snapdragon 7-series SoC and
Android Pie, with promised updates to
Android 10 in 2020.
Motorola Edge & Edge+ The Motorola Edge and Motorola Edge+ were introduced in April 2020. The Edge uses the
Snapdragon 765G, while the Edge+ uses the
Snapdragon 865; both feature Android 10.0, standard 5G and a curved 90 Hz OLED display. The Edge+ was the first Motorola phone to use a 108-megapixel sensor for the main camera with 6K video recording, and marked a return to flagship devices for Motorola Mobility.
ThinkPhone The ThinkPhone is an Android-based smartphone that includes similar features to Lenovo's enterprise devices targeted at businesses, but is available for personal customers too. It was announced in January 2023 and is still in production. The device includes Lenovo’s
ThinkShield security platform. It is compatible with Android Enterprise management tools (MDM's) and the company highlighted the phone's cybersecurity features.
Smartwatches Motoactv Motoactv is a square smartwatch running Android 2.3 released by Motorola Mobility in 2011. It contained a number of hardware features and software applications tailored to fitness training.
Moto 360 Moto 360 is a round smartwatch, powered by Google's Android Wear OS, a version of Google's popular Android mobile platform specifically designed for the wearable market. It integrates Google Now and pairs to an Android 4.3 or above smartphone for notifications and control over various features. The second version of this smartwatch was released in 2015.
MINNIDIP x RAZR CH(AIR) In August 2020, the MINNIDIP x RAZR CH(AIR) was announced by Motorola Mobility. == Brand licensing ==