Vilkevičiūtė was on holiday in
Palanga when she was encouraged to enter a modeling contest organized by D-Max management, model agency in Vilnius . With her father's permission, she was first placed to a small agency in Spain, called "lagencia". The start was not great until she was noticed and signed by
Women Management's
Milan division at the age of 17 years, later,
VIVA in
Paris in 2006. Her runway debut was at
Just Cavalli for the spring/summer 2006 shows in Milan. The following month, she featured in her first
Vogue Paris editorial, shot by
Katja Rahlwes, followed by another in February 2007 by Mark Segal. She later walked for
Paul Smith, Preen, and Marios Schwab in London. She made a comeback after not participating in fashion weeks at
Milan and
New York at the spring/summer 2008 Paris fashion week, walking for
Shiatzy Chen,
Balenciaga,
Chanel,
Dries van Noten,
Miu Miu, and
Louis Vuitton. In 2008 she was chosen for
Dolce and Gabbana's Spring/Summer campaign, captured by
Mario Testino. She featured prominently in the 2008
Versace Fragrance,
Marc O'Polo,
Giuseppe Zanotti and Eres Paris print campaigns. During Fall/Winter 2008–09, she opened and closed shows for
Burberry and
La Perla. In the same year she went on to succeed
Angela Lindvall as the muse of Versace perfumes, and
Karl Lagerfeld signed her up to play
Coco Chanel in his film
Chanel, The Silent Film. In the autumn/winter 2008 campaigns, Vilkevičiūtė replaced
Hilary Rhoda as the face of clothing line
Etro. She also did a campaign for
Louis Vuitton's Mon Monogram range of personalised leather goods. Vilkevičiūtė has graced the pages of many fashion magazines around the world including covers for
Marie Claire in August 2007 and May 2008,
Vogue in Germany (August 2009) and Russia (May 2007),
Numéro in September 2008,
Allure, and
i-D. During the Spring/Summer 2009 season she walked over 35 runways for some of the world's top designers, such as
Chloe,
Shiatzy Chen,
Chanel,
Stella McCartney,
Givenchy,
Yves Saint Laurent,
Zac Posen, and
Dolce & Gabbana, and later participated in the
Victoria's Secret Fashion Show 2009, in the sections "All Aboard" and "Enchanted Forest". In the same year, she appeared nude in a steamy photo shoot for
Interview magazine with
Zac Efron. Vilkeviciute's career made further progress, as she opened for
Valentino Garavani in Paris. She was photographed by both
Terry Richardson and
Patrick Demarchelier as the face of Yves Saint Laurent cosmetics and Blumarine respectively. She met up with Demarchelier again, on an editorial featured in the March 2009 edition of
Vogue Paris. In August 2011, Vilkevičiūtė appeared on the cover of
Numéro China. She turned down the chance to become a
Victoria's Secret Angel in 2011, in preference of appearing on the runway for Versace's collaboration with
H&M. She also fronted Patrizia Pepe's Autumn/Winter 2011–12 campaign. In mid-2013 she became the new face of
Bulgari Omnia Crystalline Fragrance and she appeared in the Fall campaign ads of
Juicy Couture. She was also featured on the October 2013 cover of
Vogue Paris and on the cover of the December 2013 edition of
Lui France with an editorial entitled "Edita at the Beach". In 2014 she became the face for
Viktor & Rolf 'Bonbon' Fragrance Campaign shot by Inez & Vinoodh . In February 2014 she appeared in a
Vogue Paris editorial, photographed by
Katja Rahlwes. In November 2014 she was on the cover of
Vogue Spain and the magazine 032C which fashion director is Rihanna's personal wardrobe stylist
Mel Ottenberg. In this year she worked at editorials for
Vogue China,
Vogue Germany,
W Magazine,
Vogue Australia and many more. She made runway appearance during New York Fashion Week as exclusive for
Versus x Anthony Vaccarello and for the Paris Fashion Week walking for
Mugler,
Isabel Marant,
Balmain and
Anthony Vaccarello . She keeps working with brands as
H&M,
Mango,
Esprit,
Next Uk,
Massimo Dutti &
Calvin Klein . In 2015 Edita has been chosen as the face of
Juicy Couture's spring-summer 2015 advertisements. And she has signed on to do both print and TV ads for the new Cavalli fragrance, as part of a worldwide campaign with Jonas Akerlund as the film director and
Mario Sorrenti as the print photographer. She will be the face of the new Roberto Cavalli fragrance for woman ‘Paradiso’, which will be revealed in February 2015. In
Roberto Cavalli’s own words, she is "a supermodel of stunning beauty. She sums up the spirit of the fragrance and perfectly embodies the Paradiso woman, a bold and utterly feminine creature who irradiates her sophisticated glamour without being afraid to assert her natural seductiveness." ==Public image==