The film released worldwide on 10 February 2012, coinciding with
Valentine's Day celebrations. Upon release,
Ek Main Aur Ekk Tu received positive reviews and was a moderate box office success. The
trailers of
Ek Main Aur Ekk Tu faced trouble with the censor board before release. Initially, the word "sex" was objected to by the board and asked to be removed. Later, a scene depicting Kapoor pinching Khan's buttocks was considered inappropriate for television promos and had to be removed.
Critical reception Rachel Saltz of
The New York Times noted, "The happy surprise of
Ek Main aur Ekk Tu is that it's not crude, sniggering or vindictive. Instead it's rather sweet and sometimes even a little unexpected." Avijit Ghosh of
The Times of India gave 4 out of 5 stars and said that, "
Ek Main Aur Ekk Tu is the sweetest heartbreak that Bollywood has conjured in a long, long time."
Taran Adarsh of
Bollywood Hungama also gave 4 out of 5 stars saying, "This take on love is refined, smart, lively and thoroughly pleasing thanks to its characters, conversations and the inherent humor." Piyali Dasgupta of
NDTV, in her 4-star review, explained, "I'll play on the film's USP for this review and keep it short and crisp. No extra lines. But, just like you need to read this, you need to go and watch the film."
DNA India recommended it and gave 4 stars out of 5 concluding, "All in all,
Ek Main Aur Ekk Tu is a delightful film that keeps getting better along the way, and ends fabulously. Clocking under two hours, the film is a breezy watch that will leave you with a smile."
MiD DAY gave 3.5 stars out of 5, commenting, "The climax is brave, unpredictable and real. Go watch!
Ek Main Aur Ekk Tu is a small packet of joy."
India Today, too, gave 3.5 stars out of 5 saying, "
Ek Main Aur Ekk Tu is a gentle little film, where even the regulation song with Americans dancing to Bollywood music in the middle of Vegas don't look so bad." A review carried by
Birmingham Mail mentioned,
Daily Bhaskar gave 3 out of 5 stars and concluded saying, "Overall,
Ek Main Aur Ekk Tu is a typical popcorn entertainment with super-amazing climax which puts it in a different league altogether." Sukanya Verma for
Rediff too gave the film 3 stars out of 5, and commented, "
Ek Main Aur Ekk Tu is neither on the epic side like Dharma Productions' great, grand ancestors nor weighed down by an overload of pop culture references of those that define the genre."
Komal Nahta for Koimoi, too, gave 3 out of 5 stars, saying
Ek Main Aur Ekk Tu is an entertaining and enjoyable fare for the city audience.
Rajeev Masand of
CNN-IBN gave it 3 out of 5 stars and said "
Ek Main Aur Ekk Tu is a narrative that unfolds mainly through dialogue, and the lighter moments come at you as the odd couple gets to know each other. The humor hits the mark many times and falls flat occasionally, but the movie doesn't grate because the characters aren't trying too hard to be cute."
The Economic Times gave 2.5 stars out of 5, and said "It's perfect in whatever it offers. But what it offers is quite average in volume." Shubhra Gupta of
The Indian Express gave 2.5 stars out of 5 and said "The film passes by pleasantly enough past all its expected roadsigns, providing a smile and an occasional chuckle but making you wish for more newness." On the contrary, Kunal Guha of
Yahoo! gave 2 stars out of 5, saying "this film doesn't subscribe to every cliché associated with this auspicious day for getting Main and Tu to become Hum."
Box office Ek Main Aur Ekk Tu opened well in multiplexes in
North India, while other areas had an average opening at multiplexes. On its first day, it earned about nett, with major collections coming from
Mumbai,
Delhi NCR,
Punjab and
Mysore. It collected nett on Saturday, while on Sunday, hence totaling its first weekend collection around . On Monday, the film netted around , with a 50% drop in collections as compared to first day. On Tuesday,
Ek Main Aur Ekk Tu had a jump and earned around nett, owing to
Valentine's Day. At the end of its first week,
Ek Main Aur Ekk Tu earned a total of . It added and during its second and third week respectively, taking its total to around nett.
Ek Main Aur Ekk Tu had a decent opening at the international box office. In the UK, in its opening weekend, the film collected £ in 53 screens. It fared even better in the United States, collecting $1.7 million from 111 screens in its opening weekend. == References ==