Richard Winfrey purchased the
Spalding Guardian in 1887 and later purchased the
Lynn News and the
Peterborough Advertiser; he also started the
North Cambs Echo. He became a
Liberal politician and campaigner for agricultural rights and the papers were used to promote his political views in and around
Spalding,
Boston,
Sleaford and
Peterborough. During World War II Winfrey's newspaper interests began to be passed over to his son, Richard Pattinson Winfrey (1902–1985). In 1947, under the direction of 'Pat' Winfrey, the family's newspaper titles were consolidated to form the East Midland Allied Press (EMAP): this was achieved by the merger of the
Northamptonshire Printing and Publishing Company, the Peterborough Advertiser Company, the
West Norfolk and King's Lynn Newspaper Company and commercial printing sections at
Rushden,
King's Lynn and
Bury St Edmunds. The magazine division was founded on a hunch when the company's printing presses lay dormant between printing issues of the local papers. The staff gambled that a weekly angling publication would be a hit; in 1953,
Angling Times was born. This was soon joined by another weekly heavyweight when EMAP bought
Motor Cycle News from its founder in 1956 for £100. In 1992 and 1993, EMAP moved into trade magazines by acquiring titles from
Maxwell Communication and
Thomson. In 1996, EMAP agreed to sell its 65 newspaper titles, including the 300-year-old
Stamford Mercury, to
Johnston Press for £111 million.
Scottish Radio Holdings was acquired by EMAP on 21 June 2005. In 2006, EMAP sold its French division to Italy's
Arnoldo Mondadori Editore. On 27 July 2007, EMAP announced that it was undertaking a review of the structure of the group in response to receiving a number of unsolicited proposals to purchase parts of the company. On 12 September 2007, EMAP announced that it had completed the disposal of its Australian consumer magazine division, EMAP Australia for approximately £38m to
ACP Magazines. On 29 January 2008, EMAP completed the sale of its
radio,
television and consumer media businesses (
EMAP Radio) to German company
Bauer for £1.14bn. The remainder of the company was taken over by Eden Bidco Ltd, a company incorporated for the purpose of the acquisition by its owners, the
private equity investment group
Apax and the
Guardian Media Group in late March/early April 2008. In March 2012, the company announced that it would be renamed
Top Right Group, and that its magazines, events and data businesses would be separated into three standalone companies. The EMAP name would continue to be used for the magazines operation, which at the time accounted for around 18 per cent of the group's turnover. The database business was renamed 4C Group, and the events unit was renamed I2i Events Group. Then in October 2015 the company announced that the EMAP brand would be scrapped as all its titles move to digital-only format. In February 2015, Top Right Group sold Media Business Insight (including
Broadcast,
Shots and
Screen International) to Mobeus Equity Partners and Tenzing PE. In December 2015, Top Right Group rebranded as Ascential. The company was the subject of an £800m
initial public offering in February 2016. The Guardian Media Group sold off its shares of Ascential in 2016 and 2017. In June 2017, Ascential sold heritage brands (business-to-business titles) to
Metropolis International. The transaction included the rights to EMAP name (as EMAP Publishing Ltd). In July 2024,
Informa reached a deal to acquire Ascential for approximately £1.2 billion. The court sanctioned the deal in October 2024, allowing the transaction to proceed to completion.
Acquisitions and sales 2014 • Money 20/20 - Acquired
2015 • Retail Net Group - Acquired
2016 • One Click Retail - Acquired
2017 • RWM - Sold • Clavis Insight - Acquired • MEED - Sold • 11 heritage brands (EMAP Publishing) - Sold • MediaLink - Acquired • HSJ - Sold
2018 • Brand View - Acquired • WARC - Acquired • Flywheel Digital - Acquired • Exhibitions - Sold
2020 • Glenigan - Sold
2021 • DeHavilland - Sold • OneSpace - Acquired • MediaLink - Sold
2022 • Intrepid - Acquired • Sellics - Acquired
2023 • Contagious - Acquired
2024 • WGSN - Sold ==Operations==