The widespread adoption of notification systems was a major technological development of the 20th century. A notification is a combination of
software, hardware, and
psychology that provides a means of delivering a message to a group of recipients. Notifications show activity that relates to an event, account, or person. A
push notification is a message that appears on a
mobile device such as a text, sports score, limited-time deal, or an
e-mail announcing when a
computer network will be down for scheduled maintenance. Notifications are sent from app publishers at any time in an effort to get users to open up their app or
website. Notifications appear on a user's
lock screen and also at the top of their phone screen when the phone is unlocked and in use. In most newer devices, notifications appearing on the lock screen can be turned off, typically via an option in the device's settings. Push notifications can be valuable and convenient for both the app user and the
developer due to the immediacy and display location of notifications. Notifications also pair with sounds to reach multiple senses of a user and reach maximum attention. For app publishers, push notifications are a way for them to speak directly to the user without being caught by
spam filters or being pushed to the side by the flood of emails within an inbox. Because of this, these push
click-through rates can be higher than email. They invite users to open an app or spend time and money in a certain way by the app publisher, even when the app isn't open. This means that for developers,
publishers, and
businesses, notifications are the most effective way to take attention and ultimately make money. == Psychology and ethics ==