On November 12, 2012, Chetan Sharma, a technology and strategy consulting firm, published the US Mobile Data Market Update Q3 2012, noting the decline of
text messaging in the United States, and suggested the decline may be attributed to Americans using alternative free messaging services such as iMessage. In 2017,
Google announced they would compete with iMessage with their own messaging service,
Messages (formerly Android Messages).
Security and privacy On November 4, 2014, the
Electronic Frontier Foundation (EFF) listed iMessage on its "Secure Messaging Scorecard", giving it a score of 5 out of 7 points. It received points for having communications encrypted in transit, having communications encrypted with keys the provider does not have access to (
end-to-end encryption), having past communications secure if the keys are stolen (
forward secrecy), having their security designs well-documented, and having a recent independent
security audit. It missed points because users can not verify contacts' identities and because the source code is not open to independent review. In September 2015,
Matthew Green noted that, because iMessage does not display
key fingerprints for out-of-band verification, users are unable to verify that a
man-in-the-middle attack has not occurred. The post also noted that iMessage uses RSA key exchange. This means that, as opposed to what EFF's scorecard claims, iMessage does not feature
forward secrecy. On August 7, 2019, researchers from
Project Zero presented 6 "interaction-less" exploits in iMessage that could be used to take over control of a user's device. These six exploits have been fixed in iOS 12.4, released on July 22, 2019, however there are still some undisclosed exploits which will be patched in a future update.
Project Pegasus revelations in July 2021 found the software used iMessage exploits. In 2021, an
FBI document obtained by
Property of the People, Inc., a
501(c)(3) nonprofit organization, through an
FOIA request, reveals, that
WhatsApp and iMessage are vulnerable to law-enforcement
real-time searches. Reuters also reported that Apple had plans to encrypt
iCloud backups of iMessage data, but dropped those plans after the FBI complained.
Eric Migicovsky, founder of third-party iMessage client Beeper Mini, has criticized Apple for preventing iMessage access on Android phones. Migicovsky argues that it is hypocritical of Apple to claim iMessage is private and secure while simultaneously allowing only SMS messages when communicating with users on non-Apple devices (such as
Android), even when alternatives exist. Apple has implied that third-party applications like Beeper Mini are less secure because "techniques posed significant risks to user security and privacy, including the potential for metadata exposure and enabling unwanted messages, spam, and phishing attacks." All four of the security and privacy risks suggested by Apple's statement also apply to SMS, which iMessage uses for fallback when communicating with non-iMessage users. Apple has long-resisted bringing iMessage to non-Apple devices, with CEO Tim Cook previously offering the solution of "buy your mom an iPhone" when questioned at Code Conference about a better way to message with family that uses Android.
Massachusetts Senator Elizabeth Warren commented on the conflict between Beeper Mini and Apple,
tweeting: "Green bubble texts are less secure. So why would Apple block a new app allowing Android users to chat with iPhone users on iMessage?
Big Tech executives are protecting profits by squashing competitors. Chatting between different platforms should be easy and secure."
Vendor lock-in Media outlets have described iMessage as a means of achieving
vendor lock-in.
Anti-SMS/MMS user sentiment According to an autumn 2023 survey by
Piper Sandler, 87% of US teenagers have iPhones. Claims have been made that the app's use of different colors for iMessage and SMS messages has contributed to social exclusion among some teens. On November 16, 2023, Apple announced that
Rich Communication Services (RCS) support would be coming to iOS the following year to be used as a fallback when iMessage is unavailable and the other user can use RCS. It confirmed that RCS messages would remain green. After the news broke, Google revealed that it would be working with Apple to implement RCS into iOS. On September 16, 2024, Apple released
iOS 18, which brought RCS to supported iOS devices. On March 14, 2025, Apple announced that it will be supporting the RCS Universal Profile 3.0 in "future software updates." ==References==