Development and launch The formation of Epix was announced on April 21, 2008, after individual negotiations between Paramount Pictures, MGM, and Lionsgate with Showtime to renew their existing film output deals broke down; each of the three studios disagreed with Showtime over the licensing fee rates for which they wanted Showtime to compensate them to allow future releases to air on the Showtime Networks services. In December 2008, the three studios—which named their jointly owned
holding company for the channel, Studio 3 Partners (renamed
Epix Entertainment LLC upon coming under the sole ownership of MGM)—selected the name
Epix for their premium linear television and on-demand service; the partnership formally announced the launch of Epix at the
National Association of Television Program Executives (NATPE) Convention on January 27, 2009. Mark Greenberg—who previously served as a marketing executive at HBO,
executive vice president of Showtime, and managing director of management and consulting firm MSCGI (whose clients included
Blockbuster Entertainment,
Comcast and Lionsgate)—created the business plan and strategy, then partnered with the Lionsgate/MGM/Paramount consortium to build and launch the network. Greenberg served as the founding president and
chief executive officer (CEO) of Epix, leading it from its creation in early 2008 through its acquisition by MGM, until he stepped down after a nine-year tenure in September 2017. The network would focus on both recent feature films from Paramount (specifically those released after 2008), MGM/United Artists and Lionsgate (consisting of films released by each studio from 2009 onward) as well as library content from each of the studios. Within weeks of its October 2009 launch, Epix signed exclusive first-run film content agreements with two additional studios: one with
Samuel Goldwyn Films to broadcast a package of 20 recent and forthcoming theatrical movies from the studio, and another to carry a package of 22 recent and forthcoming feature films from independent film studio
Roadside Attractions (of which Lions Gate Entertainment had acquired a 45% minority interest in July 2007). Studio 3 Partners chose the Viacom subdivision MTV Networks (now
Paramount Media Networks) to provide operational support, marketing services and affiliate distribution for the channel. (Through its ownership of both Showtime Networks parent CBS Corporation and the successor Viacom, National Amusements controlled four of the nine American pay television services then in operation—Epix, Showtime, The Movie Channel and Flix—from Epix's founding until Viacom divested its majority share in the channel in 2016.) Epix reached its first carriage agreement on July 28, 2009, when it signed a deal with
Verizon FiOS. In contrast, that August, two months prior to the channel's launch, three major pay television providers—cable providers Comcast and
Cablevision, and satellite provider
DirecTV—each formally announced that they would not carry Epix. DirecTV said regarding its decision not to carry the channel: "We think there are enough [premium channels] out there already, we don't see the value of adding another movie channel." On August 28, 2009, Epix offered a
free preview to Verizon FiOS subscribers, showing select films that would be offered by the channel upon its formal debut. During this preview, Epix added between five and seven movie selections every three days from the libraries of its three major studio backers, including the premium cable premieres of the 2008 releases
Iron Man,
Indiana Jones and the Kingdom of the Crystal Skull, and
Cloverfield. On September 25, 2009, the channel announced plans to launch an expanded online
video on demand service—to be known as the "Epix MegaPlex"—that began offering a minimum of 3,000 film titles beginning in the summer of 2010, in comparison to the approximately 200 titles that the basic Epix online VOD service would include in its library upon the streaming service's official October 2010 launch. Epix's online offering includes over 3,000 titles for
streaming, available to all subscribers through the network's
apps and Epix.com; as a result, Epix offers a wider library of movies for streaming than the combined offerings by the streaming service of its premium network competitors. The network continues to expand its VOD selection through cable, satellite and telco operators; however, it does not include more than 150 to 200 titles per month due to the bandwidth constraints of these systems. The Epix television service officially launched at 8:00 p.m.
Eastern Time on October 30, 2009, on Verizon FiOS systems, becoming the first U.S. premium cable channel (not counting multiplex services of existing pay services) to debut since
Liberty Media and
Tele-Communications, Inc. launched
Starz 15 years earlier on February 1, 1994. The first program to air on the channel was the film
Iron Man, followed by the concert special
Madonna Sticky & Sweet Tour: Live from Buenos Aires. Initially a single channel service, Epix was offered to subscribers of Verizon FiOS—which carried the channel for free during its debut weekend—for $9.99 per month (significantly less than the subscription rates of other premium channels, which normally range in price from $12.99 to $17.99 per month). Epix also provided customers—including those that were not Verizon FiOS subscribers—free previews of the online service each weekend through the end of November 2009, permitting access to the website's film content using invite codes given on a first come, first served basis.
Expansion Cox Communications reached a carriage deal with Epix on January 9, 2010, the linear channel's
standard and
high definition feeds, along with its video on demand and online streaming platforms, were added to Cox's systems throughout the United States on April 1, 2010.
Mediacom signed a carriage agreement with Epix on January 14, 2010. On April 19, 2010, Epix gained its first (and prior to 2015, only) national pay television distribution partner when
Dish Network announced that it would immediately begin carrying the channel as part of its "PlatinumHD" package; Subsequently, Epix launched its first two
multiplex channels on the satellite provider during the 2010 calendar year: Epix 2 debuted first on May 12, followed by the August 11 debut of The 3 From Epix (now Epix Hits), which mainly carried movies released from the 1970s to the present. Dish Network would expand its relationship with Epix on February 16, 2015, as part of a carriage renewal agreement which made all four Epix channels available to subscribers of its
over-the-top television service
Sling TV as an add-on premium service, along with access to Epix's on-demand film and original programming content; Sling added Epix on March 4, 2015, with the four-channel multiplex being made available as part of the launch of its "Hollywood Extra" programming tier. (Sling currently offers all four Epix multiplex channels as a premium add-on for an extra fee, while Epix Drive-In is offered as a standalone channel available to all base subscribers of its Sling Orange and Sling Blue packages.) On April 29, 2010,
Charter Communications began carrying Epix as a package that offers both the channel's video on demand content in standard (150 titles at a time) and high definition (75 titles at a time), along with online streaming for $10 per month. On August 10, 2010,
Netflix announced that it had reached an exclusive licensing deal with Epix, allowing subscribers of the streaming service to access movie titles released by Epix's content distributors to which the channel holds television and primary streaming rights. Titles to which Netflix gained access became available on the service less than one month later on September 1, 2010, with some newer films being released on Netflix within 90 days of their premiere on the Epix television and streaming services. On December 31 of that year,
Suddenlink Communications reached an agreement with Viacom to carry Epix as part of an overall extension of its agreement to carry channels (such as MTV, VH1, Comedy Central,
Spike and Nickelodeon/
Nick at Nite) that the media company owned through its MTV Networks division. On September 4, 2012, following the expiration of an exclusivity clause in the Netflix agreement that allowed Epix to license streaming rights to the channel's film titles to competing services, Epix entered into a three-year agreement with
Amazon to provide film content on its
Prime Video streaming service. Films appear on both
Amazon and Netflix after the same 90-day delay period following their Epix debut. Since its inception, Epix was among the first subscription television services to institute
TV Everywhere capabilities; it was the first premium network to make its films available for streaming (beginning with the network's launch in 2009, its films were available via Epix.com), and was the first premium network to make its program content available on
Roku devices,
Xbox consoles, and the
PlayStation 3 and
PlayStation Vita gaming devices, and—by way of an app released on November 7, 2013, through a distribution agreement that Studio 3 reached with
Sony Corporation to release apps on its precessor consoles on January 3 of that year—
PlayStation 4. On June 2, 2014,
Bright House Networks—which had its carriage agreements negotiated on their behalf by Time Warner Cable, prior to its November 2016 merger with Charter Communications—added the Epix multiplex, with all four channels being offered to its subscribers in a three-month free preview upon its initial rollout. The following month on July 14, Epix signed a multi-platform distribution agreement with
AT&T U-verse, in which the channel's content would be made available to subscribers through the website and apps of both Epix and U-verse, as well as on
AT&T on Demand. On March 4, 2014,
Time Warner Cable, one of the cable providers that initially declined to carry the channel, announced that it had reached an agreement with Viacom to begin carrying Epix and its multiplex channels effective March 18. On August 31, 2015, Epix announced that it had signed a multi-year nonexclusive licensing contract in which
Hulu would obtain the partial streaming rights to its feature film content. As a consequence of this agreement, Netflix announced that it would not renew its licensing agreement with Epix; all films from Epix that were made available on Netflix's streaming queue through the preceding agreement were removed when the contract expired at the end of September.
Buyout of Paramount and Lionsgate's interests The future of Epix was placed into question through transactions involving Paramount Pictures and Lionsgate during the latter half of 2016. On June 30, 2016, Lionsgate agreed to acquire
Starz Inc. (the parent company of rival pay service Starz, and its sister networks Starz Encore and
MoviePlex) for $4.4 billion in cash and stock. Later that year, on September 29, 2016, National Amusements CEO
Shari Redstone sent a memorandum to executives at CBS Corporation and Viacom, intending to open negotiations for the two companies to re-consolidate into a single entity that would have likely included CBS's Showtime Networks unit among its properties; however on December 12, National Amusements rescinded the merger proposal, citing disagreements over valuation estimates of Viacom and
Les Moonves' requests to maintain the relative managerial autonomy that he then held as CEO of CBS Corporation, should he be installed to head the merged company. Moonves resigned from his position as CBS' CEO on September 9, 2018, due to sexual abuse allegations from former CBS Corporation employees; CBS and Viacom would later re-enter corporate reunification talks in 2018; seven months after CBS was reported to be in discussions to acquire Starz from Lionsgate, National Amusements ultimately
re-merged Viacom and CBS Corporation on December 4, 2019, to form
ViacomCBS, bringing Showtime and Paramount Pictures back under the same immediate corporate umbrella. At an investor's gathering in early January 2017, Lionsgate CEO
Jon Feltheimer implied that it would explore strategic options regarding its stake in Epix—including a possible sale that would allow it to focus on Starz, of which Lionsgate completed its purchase on December 8, 2016, Feltheimer stated that Epix "is very valuable and throwing off cash," and that Viacom and MGM would "realize the value, which ever way we all decide is best for our companies." Financial analysts estimated that Epix would be valued between $1 billion and $2 billion (individually, Lionsgate's interest in the channel was valued at $458 million, MGM's interest was valued at around $277.7 million, and Viacom's interest was estimated to be worth around $739 million). On January 26, confidential sources with Studio 3 Partners confirmed to
Reuters that Lionsgate had entered into discussions to sell its 31% stake in Epix to MGM and Paramount/Viacom; if a deal was reached, the two remaining partners would have become 50-50 partners in Epix. On March 9, 2017, Reuters reported that MGM was in discussions to buy out the interests in Epix held by Lionsgate and Viacom (the latter of which was pursuing avenues, including the sale of non-strategic assets, to pay down its $12 billion debt load, and concentrate on restructuring Paramount Pictures and the services of Viacom Media Networks). These discussions culminated in a formal deal announced on April 5, 2017, in which MGM, Viacom and Lionsgate announced that they had reached an agreement for MGM to acquire Paramount/Viacom and Lionsgate's combined 80.91% interests—totaling 49.76% and 31.15%, respectively—in Epix for $1.032 billion (a purchase price based on a total evaluation of $1.275 billion for the channel, factoring in $75 million in distribution fees among each of the partners). On May 11, 2017, MGM announced that it had completed its acquisition of Viacom and Lionsgate's 80.9% interest in Epix, giving it full control over the premium network. Under MGM control, Epix continued to expand its distribution to conventional pay television providers that originally declined to offer the channel, plugging much of the remaining gaps in its national distribution coverage. On November 28, 2017, MGM reached a long-term carriage agreement with Comcast to offer Epix as a premium add-on for
X1 video subscribers and users of its Xfinity Stream app; Epix began to be carried on Xfinity systems on June 13, 2019. Comcast later expanded availability of Epix to act as a premium replacement for Starz (which the provider removed as a premium add-on one week later on December 10) on most of its Xfinity TV video bundles effective December 4. On April 12, 2019, MGM reached an agreement with
YouTube TV to offer the four Epix linear channels as a premium add-on tier as well as provide access to Epix's VOD content to subscribers of the virtual multichannel video programming distributor (vMVPD) who receive the network. On June 16, 2020, MGM reached an agreement with
Philo to offer the Epix linear channels (minus Epix Drive-In) as a premium add-on tier and VOD content offering to the vMVPD's subscribers. The merger was finalized on March 17, 2022. On September 28, 2022, MGM announced Epix would rebrand as
MGM+ on January 15, 2023, coinciding with the premiere of the third season of
Godfather of Harlem. Epix president Michael Wright explained the move as synergizing the service with the parent company and helping to boost public attention to the network, saying:"We have felt for some time that this is the best service that many people have never heard of. [...] Other than individual shows, the service has never been marketed. Now you have this incredibly powerful, loud name that means something to people. You could spend five years and $100 million trying to launch a new brand, and you wouldn't have the brand equity that you get with MGM. It's really something of a gift."Wright also said that adding a "+" to "MGM" is a signifier that while the channel will continue with a linear cable offering, MGM+ will also position itself as a sister service of Amazon's streaming services, alongside
Amazon Prime Video and ad-supported
Amazon Freevee (to the point Wright revealed it was Amazon who pushed for such a rebrand following the company's acquisition); the service is expected to remain an
a la carte at the same monthly rate of $5.99 as before. With the move, the service will also re-position to focus more on the network's original programming and the MGM film library, though it would continue to air recent releases from Paramount Pictures for the duration of their output agreement. The network's promotional trailer for the rebrand included the Paramount film
The Lost City, as well as promoting it as the home of the cable television premiere of Paramount's
Top Gun: Maverick. In late 2023, the service's visual branding and graphics were updated to incorporate elements of the MGM logo, including the filmstrip ribbon, the "
Ars Gratia Artis" motto and a "Feature Presentation" bumper featuring studio mascot
Leo the Lion. These were done by VFX and motion graphics company Imaginary Forces, under assistance from AFX Creative. ==Channels==