Behind the scenes and promotional contest Shortly after the album's announcement in February 2007, a video was posted on the band's official website showing Homme, Castillo, and Van Leeuwen
jamming. Along with brief footage of the recording session for "Misfit Love", the last six or seven seconds of the video contained footage of the recording of "
3's & 7's" accompanied by studio-mastered audio. In early April, the band's website was updated with a 37-second excerpt from "Sick, Sick, Sick". confirmed as legitimate by the band's webmaster. On April 13, packages were sent to selected winners containing a CD entitled
You Know What You Did with the sole track "Era Vulgaris", which Homme confirmed would not be appearing on the record despite being the title track, The song "
The Fun Machine Took a Shit & Died" was recorded for a
CD single released with pre-ordered copies of the album at
Insound.com and
Newbury Comics, and it later appeared as a bonus track on the Brazilian, German, and Japanese editions of the album.
Bulby, Xfm and soundtracks The full track "Sick, Sick, Sick" was leaked online, countered by the posting of a promotional video to the band's site featuring a "sales pitch" for
Era Vulgaris by two anthropomorphic lightbulbs, followed by an official streaming of "Sick, Sick, Sick" with lyrics displayed in the background. On May 2, 2007, Homme, Van Leeuwen, and new band member Dean Fertita appeared on London radio station
Xfm, performing an acoustic set that included the tracks "3's & 7's", "Into the Hollow", and "Suture Up Your Future". It was announced that songs would appear in the video games
Madden NFL 08,
Guitar Hero III: Legends of Rock, and
Rock Band, specifically that the track "
3's & 7's" would be featured in
Madden NFL 08 and
Guitar Hero III: Legends of Rock. Both "3's & 7's" and "Sick, Sick, Sick" are available as downloadable content on
Rock Band and
Rock Band 2. In addition, "Make It wit Chu" was later included in
Guitar Hero 5. == Artwork ==