Origins The first issue was published on 4 December 1791 by W.S. Bourne, making
The Observer the world's oldest
Sunday newspaper. Believing that the paper would be a means of wealth, Bourne instead soon found himself facing debts of nearly £1,600. Though early editions purported editorial independence, Bourne attempted to cut his losses and sell the title to the government. When this failed, Bourne's brother (a wealthy businessman) made an offer to the government, which also refused to buy the paper but agreed to subsidise it in return for influence over its editorial content. As a result, the paper soon took a strong line against progressive reformers such as
Thomas Paine,
Francis Burdett and
Joseph Priestley.
19th century In 1807, the brothers decided to relinquish editorial control, naming
Lewis Doxat as the new editor. Seven years later, the brothers sold
The Observer to
William Innell Clement, a newspaper proprietor who owned a number of publications. The paper continued to receive government subsidies during this period; in 1819, of the approximately 23,000 copies of the paper distributed weekly, approximately 10,000 were given away as "specimen copies", distributed by postmen who were paid to deliver them to "lawyers, doctors, and gentlemen of the town." Clement maintained ownership of
The Observer until his death in 1852. After Doxat retired in 1857, Clement's heirs sold the paper to Joseph Snowe, who also took over the editor's chair. In 1870, wealthy businessman
Julius Beer bought the paper and appointed
Edward Dicey as editor, whose efforts succeeded in reviving circulation. Though Beer's son Frederick became the owner upon Julius's death in 1880, he had little interest in the newspaper and was content to leave Dicey as editor until 1889.
Henry Duff Traill took over the editorship after Dicey's departure, only to be replaced in 1891 by Frederick's wife,
Rachel Beer,
20th century Upon Frederick's death in 1903, the paper was purchased by the newspaper magnate
Lord Northcliffe. In 1911,
William Waldorf Astor was approached by
James Louis Garvin, the editor of
The Observer, about purchasing the newspaper from Northcliffe. Northcliffe and Garvin had a disagreement over the issue of
Imperial Preference, and Northcliffe had given Garvin the option of finding a buyer for the paper. Northcliffe sold the paper to Astor, who transferred ownership to his son
Waldorf Astor, 2nd Viscount Astor four years later. Astor convinced his father to purchase the paper, which William did on the condition that Garvin also agree to edit the
Pall Mall Gazette, which was also a property of the Astor family. Garvin departed as editor in 1942. Ownership passed to Waldorf's sons in 1948, with
David Astor taking over as editor. He remained in the position for 27 years, during which time he turned it into a trust-owned newspaper employing, among others,
George Orwell,
Paul Jennings and
C. A. Lejeune. In 1977, the Astors sold the ailing newspaper to US oil giant
Atlantic Richfield, which then sold it to
Lonrho plc in 1981. It became part of the
Guardian Media Group in June 1993, after a rival acquisition bid by
The Independent was rejected.
Farzad Bazoft, a journalist for
The Observer, was executed in
Iraq in 1990 on charges of spying. In 2003,
The Observer interviewed the Iraqi colonel who had arrested and interrogated Bazoft and who was convinced that Bazoft was not a spy.
21st century On 27 February 2005,
The Observer Blog was launched. In addition to the weekly
Observer Magazine colour supplement which is still present every Sunday, for several years each issue of
The Observer came with a different free monthly magazine. These magazines had the titles
Observer Sport Monthly,
Observer Music Monthly,
Observer Woman and
Observer Food Monthly.
The Observer followed its daily partner
The Guardian and converted to
Berliner format on Sunday 8 January 2006.
The Observer was awarded the
National Newspaper of the Year at the
British Press Awards 2007. Editor
Roger Alton stepped down at the end of 2007, and was replaced by his deputy,
John Mulholland. The paper was banned in
Egypt in February 2008 for publishing cartoons of the Islamic prophet
Muhammad. In early 2010, the paper was restyled. An article on the paper's website previewing the new version stated that "The News section, which will incorporate Business and personal finance, will be home to a new section, Seven Days, offering a complete round-up of the previous week's main news from Britain and around the world, and will also focus on more analysis and comment." In July 2021,
Ofcom announced that
The Guardian continued to be the UK's most widely used newspaper website and app for news and had increased its audience share by 1% over the preceding year. 23% of consumers, who used websites or apps for news, used
The Guardian, which also then hosted
The Observer online content. This compared to 22% for the
Daily Mail website.
Sale to Tortoise Media In September 2024,
The Guardian revealed it was in talks to sell
The Observer to news website
Tortoise Media. Journalists at
Guardian Media Group passed a vote to condemn the sale and passed a
vote of no confidence in the newspaper's owners, accusing it of betrayal amid concerns that the sale of the paper could harm the financial security of staff members. On 6 December 2024, it was announced that, despite 48 hours of strikes by journalists, the
Observer deal with Tortoise was agreed in principle and would go ahead. The agreement included the Trust taking a significant stock position in the purchaser. The final sale price has not been disclosed. On 18 December 2024, Guardian Media and Tortoise Media closed the sale. It was later clarified she is editor (print) reporting to the editor-in-chief, founder and major shareholder
James Harding. In September 2025, she retired.
2026 restructuring In March 2026,
The Observer announced a programme of voluntary redundancies across its workforce of around 140 staff, less than a year after its acquisition by Tortoise Media. The move was reported to reflect ongoing challenges around the newspaper’s digital strategy and financial sustainability. ==Supplements and features==