and the Prime Ministers of the
Commonwealth of Nations during the
1960 Commonwealth Prime Ministers' Conference. When the
National Party won the general election in 1948, he was an obvious choice for the cabinet, firstly as Minister of Economic Affairs, then, from 1955, as Minister of Finance and from 1957 as Minister of Foreign Affairs. He was best known as South Africa's representative at the
UN, Commonwealth and other overseas conferences. Between 1948 and 1962 he represented South Africa at the UN on eight occasions. Previously, South African prime ministers had acted as their own foreign ministers, and Louw was the first South African foreign minister in his own right. Through Louw could be charming when he wanted to be, he was well known as a combative man with an explosive temper who was widely disliked within the South African diplomatic corps. Louw was told by the prime minister
J. G. Strijdom to "breathe fire and enthusiasm" into the foreign ministry, which he proceeded to do. The historians' James Barber and John Barratt wrote: "For the first time, there was a foreign minister and a forceful one, responsible for foreign affairs, who was backed by an expanding department staffed by able men". Louw attached an especial importance to
relations with the United States. By the time he became foreign minister, American investment was growing at the expense of British investment as the principal source of foreign capital, which was welcomed by the Afrikaner nationalists as a way to reduce British influence in South Africa. Louw was very concerned by criticism of South Africa within the
United States and one of his first acts was to increase the budget for the foreign ministry's information service, which was responsible for South Africa's image abroad. Louw also hired six
Madison Avenue advertising agencies to run ad campaigns depicting South Africa as a benevolent society whose
apartheid system worked for the mutual benefit of both blacks and whites. Louw also hired the Films of the Nation Inc, a maker of short educational films to make a series of documentaries that portrayed South Africa as a happy nation. To apply pressure on
Capitol Hill, Louw hired the lobbying firms of
Dow, Lohnes & Albertson and Krock-Erwin Associates to lobby both houses of the
United States Congress for South Africa. Noboth Mokgatle, a black South African anti-
apartheid activist described Louw as having a "
fascist frame of mind" as he was one of the leaders of the extreme right-wing National Party committed to upholding white supremacy in South Africa. Mokgate recalled that Louw was utterly against black South Africans being recruited into the
South African Army, ostensibly because Louw claimed that blacks were uncapable of being soldiers, but in reality because he did not want black men to have access to guns. Louw paid a visit to the
Belgian Congo (the modern
Democratic Republic of the Congo) and at the airport in Leopoldville (modern
Kinshasa) was greeted by an all-black honor guard of the
Force Publique. Mokgate used the photograph of Louw inspecting the honor guard in Leopoldville in one of his speeches, saying "Look at the cheat and hypocritic Eric Louw". Mokgate added: "You Europeans have allowed yourselves to be misled by him...This picture in the newspapers is an admission he has been telling you lies". Mokgate argued that if blacks were competent to serve in the
Force Publique, then there was no reason why black men should be excluded from the South African Army. Louw's anti-Semitism made his elevation to the cabinet a matter of much concern to the
South African Jewish community who unsuccessfully lobbied to have Louw kept out of the cabinet. At the
1957 Commonwealth Prime Ministers' Conference, Louw met Prime Minister
Kwame Nkrumah of
Ghana, the first of the
British colonies in black Africa to become independent. Through Nkrumah was an icon of
Pan-African nationalism and of
Black pride, he agreed with Louw that the Commonwealth conference was an "inappropriate" venue for discussing
apartheid. Despite expectations, Louw and Nkrumah got along well as the two men were both nationalists who struggled against Britain in various ways and both agreed on the "danger of Communism". In 1958, Nkrumah tried to establish diplomatic relations between Accra and Pretoria, only to be rebuffed by Louw who did not want a black high commissioner in Pretoria who would be formally his equal at diplomatic functions.
Hendrik Frensch Verwoerd, who became the South African prime minister in 1958, felt that South Africa already made concessions by establishing diplomatic relations with
Egypt and the
Republic of China (Taiwan) and was willing to allow diplomatic relations with
India and
Pakistan if those nations were willing to establish diplomatic ties, but was adamantly against having diplomatic relations with any black African nation. South Africa's relations with the Republic of China were stained in the 1950s-1960s owing to the blatantly discriminatory policies pursued against the
Chinese South African minority who like the
Indo-South Africans were classified as belonging to the Asian legal category under
apartheid, while relations with Egypt were broken off in 1961. It was a major issue in
Taiwan-South Africa relations that the Orange Free State, one of the four provinces of South Africa, did not allow any Asians onto its soil owing to a law passed in 1885 which was not repealed until 1986. Louw had a major impact on
Canadian relations when he met with the Prime Minister of Canada
John Diefenbaker at the 1957 and 1958 Commonwealth conferences. Diefenbaker had asked Louw to give some voting privileges to
coloured people (under
apartheid, "colored people" were a legal category consisting of people of mixed race descent-the term "coloured people" did not refer to black people). Louw refused as he maintained that
Canada did not even allow their
Native population the right to vote. Louw was only partially correct; since 1876, non-status Canadian Indians who lived off the reservations had been allowed to vote and hold office, but status Indians who lived on the reservations were disfranchised. In the
1958 Canadian federal election this was an election issue, and Diefenbaker passed the
Canadian Bill of Rights and modified the Citizenship and Indian Act to give full citizenship to status Indians in Canada. These laws were changed in 1959. These changes made it harder for Canada to say no to the forcing the expulsion/withdrawal of South Africa from the Commonwealth. On 30 October 1958, the
American delegation at the United Nations for first time ever voted for a
general assembly resolution condemning
apartheid. Louw was extremely unhappy about the American vote and vented his fury at the American ambassador to South Africa,
Henry Byroade. Louw charged that it was only because of domestic pressure from
African American groups that led to the American vote for the resolution, an accusation that Byroade did not attempt to deny. Byroade told Louw that it could "hardly be denied that our problems at home had made people more aware of and think about racial problems than in the years of the recent past". As Minister of Foreign Affairs he assisted Prime Minister Verwoerd at the historic
1960 Commonwealth Prime Ministers' Conference in London in 1961, when South Africa withdrew her membership. At the 1961 session of the United Nations, Louw represented South Africa when he became involved in stormy debates with the
Indian delegation who objected to the treatment of the Indo-South African population under
apartheid. Louw had a reputation as a "hard man", and his speeches at the UN were noted for their virulent tone as he aggressively defended
apartheid. Louw's speeches before the UN General Assembly claiming that the United Nations did not have the right to discuss
apartheid ended in defeat with the 45 nations voting for the Indian motion to discuss
apartheid; 8 nations abstained from the vote; and only
Australia,
Belgium, France, Portugal, and
Luxembourg voted with South Africa in maintaining that
apartheid was an internal South African matter. At the
UN Security Council, an Indian motion calling
apartheid a danger to the peace of Africa was passed 9 votes to zero, with both Britain and France abstaining from the vote. In October 1961, while at the United Nations, Louw was involved in a violent debate on the floor of the UN General Assembly with the delegations from a number of black African nations about the merits of
apartheid.
Time magazine reported that Louw's speech on the UN floor was "a provocative whitewash of his country's
apartheid policy". His thesis was summed by
Time as: "South Africa's rigidly repressed blacks are actually enjoying blissful freedom and enlightened education". Louw argued that the criticism of South Africa from the Soviet delegation was spurious because the
Soviet Union "conveniently ignores conditions existing in
Hungary and in the
Soviet Union's occupied or colonial territories." Louw depicted the newly independent African nations as falling into the Soviet sphere of influence, saying: "The ruler of Ghana is flirting with
Moscow and
Peking.
Guinea, soon after being given its independence, promptly became a disciple of Moscow.
Mali appears to be going the same way." Louw argued that criticism of
apartheid from the delegations from the two oldest black African nations,
Liberia and
Ethiopia, was invalid as he claimed that living conditions in both Liberia and Ethiopia were "appalling". He mocked the African states for their poverty, noting that the total promised contribution of black African states towards the UN's budget was 2% of the total budget for 1961 and that most of the sums had not been paid." A motion to censure Louw issued by the Liberian ambassador
Henry Ford Cooper passed on the floor of the general assembly, and Louw took much umbrage over the fact that Arieh Eshel, the
Israeli ambassador to the UN, had voted for the motion to censure him. Cooper's motion censuring Louw stated that he had given a speech that was "offensive, fictitious and erroneous" on the floor of the UN General Assembly. Press coverage of the censure vote was sympatethic towards Louw.
Time magazine in its edition of 20 October 1961 condemned the censure of Louw as "...an alarming display of emotionalism and political immaturity" by "Africa's new nations". In a speech on South African radio, Louw implicitly criticized the South African Jewish community for Israel's vote to censure him, saying that he hoped that those "South Africans who have racial and religious ties to Israel" should "disapprove of the hostile and ungraceful" actions of Israel. Louw's speech with its implication that South African Jews had a duty to criticise Israel and if they did not that they must have dual loyalties threw the South African Jewish community into a state of panic. Simha Pratt, the Israeli ambassador to Pretoria, reported "I saw before me panicky people, gripped by fear and without a backbone" as dozens upon dozens of South African Jews arrived at his office to tell him that Israel's vote at the UN had made life very difficult for them and that Israel must not criticise
apartheid as Louw was an anti-Semite who always looking for any chance to lash out at the Jewish community. On 31 December 1963 he relinquished his post as Minister of Foreign Affairs. ==Honours and awards==