In 1992, Reich proposed a fund-raising bicycle ride, to raise funds for the Edinburgh Medical Missionary Society and
Ravenswood, a Jewish home for the disabled. The original proposal was for 50 people to ride the northern section of the newly opened
Israel National Trail, from
Dan in the north of Israel to
Beersheba in the
Negev. The eventual trip in November 1992 had 230 participants, and raised £600,000. The sum raised and the enthusiasm it created resulted in
Classic Tours being approached by other charities to undertake similar events. Classic Tours operated more than 100 events each year, offering events based on activities as varied as trekking, mountain climbing, and horse riding. ==Personal life and death==