Ethnocentrism

The term ethnocentrism derives from two Greek words: "ethnos", meaning nation, and "kentron", meaning center. Scholars believe this term was coined by Polish sociologist Ludwig Gumplowicz in the 19th century, although alternate theories suggest that he only popularized the concept as opposed to inventing it. He saw ethnocentrism as a phenomenon similar to the delusions of geocentrism and anthropocentrism, defining Ethnocentrism as "the reasons by virtue of which each group of people believed it had always occupied the highest point, not only among contemporaneous peoples and nations, but also in relation to all peoples of the historical past." In the War and Other Essays (1911), he wrote that "the sentiment of cohesion, internal comradeship, and devotion to the in-group, which carries with it a sense of superiority to any out-group and readiness to defend the interests of the in-group against the out-group, is technically known as ethnocentrism." According to Boris Bizumic, it is a popular misunderstanding that Sumner originated the term ethnocentrism, stating that in actuality, he brought ethnocentrism into the mainstreams of anthropology, social science, and psychology through his English publications. Several theories have been reinforced through the social and psychological understandings of ethnocentrism including Adorno's Authoritarian Personality Theory (1950), Donald T. Campbell's Realistic Group Conflict Theory (1972), and Henri Tajfel's Social identity theory (1986). These theories have helped to distinguish ethnocentrism as a means to better understand the behaviors caused by in-group and out-group differentiation throughout history and society. == Ethnocentrism in social sciences ==

In social sciences, ethnocentrism means to judge another culture based on the standard of one's own culture instead of the standard of the other particular culture. When people use their own culture as a parameter to measure other cultures, they often tend to think that their culture is superior and see other cultures as inferior and bizarre. Ethnocentrism can be explained at different levels of analysis. For example, at an intergroup level, this term is seen as a consequence of a conflict between groups; while at the individual level, in-group cohesion and out-group hostility can explain personality traits. Also, ethnocentrism can help us to explain the construction of identity. Ethnocentrism can explain the basis of one's identity by excluding the outgroup that is the target of ethnocentric sentiments and used as a way of distinguishing oneself from other groups that can be more or less tolerant. This practice in social interactions creates social boundaries, such boundaries define and draw symbolic boundaries of the group that one wants to be associated with or belong to. On the other hand, ethnocentrism may negatively influence expatriate worker's performance. == Anthropology ==

The classifications of ethnocentrism originate from the studies of anthropology. With its omnipresence throughout history, ethnocentrism has always been a factor in how different cultures and groups related to one another. However, the anthropocentric interpretations initially took place most notably in the 19th century when anthropologists began to describe and rank various cultures according to the degree to which they had developed significant milestones, such as monotheistic religions, technological advancements, and other historical progressions. Most rankings were strongly influenced by colonization and the belief to improve societies they colonized, ranking the cultures based on the progression of their western societies and what they classified as milestones. Comparisons were mostly based on what the colonists believed as superior and what their western societies have accomplished. Victorian era politician and historian Thomas Macaulay once claimed that "one shelf of a Western library" had more knowledge than the centuries of text and literature written by Asian cultures. Ideas developed by Western scientists such as Herbert Spencer, including the concept of the "survival of the fittest", contained ethnocentric ideals; influencing the belief that societies which were 'superior' were most likely to survive and prosper. The ethnocentric classification of "primitive" were also used by 19th and 20th century anthropologists and represented how unawareness in cultural and religious understanding changed overall reactions to non-Western societies. 19th-century anthropologist Edward Burnett Tylor wrote about "primitive" societies in Primitive Culture (1871), creating a "civilization" scale where it was implied that ethnic cultures preceded civilized societies. The use of "savage" as a classification is modernly known as "tribal" or "pre-literate" where it was usually referred as a derogatory term as the "civilization" scale became more common. Anthropologist Franz Boas saw the flaws in this formulaic approach to ranking and interpreting cultural development and committed himself to overthrowing this inaccurate reasoning due to many factors involving their individual characteristics. With his methodological innovations, Boas sought to show the error of the proposition that race determined cultural capacity. In his 1911 book The Mind of Primitive Man, Boas wrote that: Both had also urged anthropologists to conduct ethnographic fieldwork to overcome their ethnocentrism. To help, Malinowski would develop the theory of functionalism as guides for producing non-ethnocentric studies of different cultures. Classic examples of anti-ethnocentric anthropology include Margaret Mead's Coming of Age in Samoa (1928), which in time has met with severe criticism for its incorrect data and generalisations, Malinowski's The Sexual Life of Savages in North-Western Melanesia (1929), and Ruth Benedict's Patterns of Culture (1934). Mead and Benedict were two of Boas's students. ==Causes==

Ethnocentrism is believed to be a learned behavior embedded into a variety of beliefs and values of an individual or group. Alternative or opposite perspectives could cause individuals to develop naïve realism and be subject to limitations in understandings. These characteristics can also lead to individuals to become subject to ethnocentrism, when referencing out-groups, and black sheep effect, where personal perspectives contradict those from fellow in-groupers. Simulation-based experiments in evolutionary game theory have attempted to provide an explanation for the selection of ethnocentric-strategy phenotypes. The positive examples of ethnocentrism throughout history have aimed to prohibit the callousness of ethnocentrism and reverse the perspectives of living in a single culture. These organizations can include the formation of the United Nations; aimed to maintain international relations, and the Olympic Games; a celebration of sports and friendly competition between cultures. == Effects ==

A study in New Zealand was used to compare how individuals associate with in-groups and out-groupers and has a connotation to discrimination. Strong in-group favoritism benefits the dominant groups and is different from out-group hostility and/or punishment. Countries with high levels of nationalism and isolationism are more likely to demonstrate consumer ethnocentrism, and have a significant preference for domestically-produced goods. == Ethnocentrism and racism ==

Ethnocentrism is usually associated with racism. However, as mentioned before, ethnocentrism does not necessarily implicate a negative connotation. In European research, the term racism is not linked to ethnocentrism because Europeans avoid applying the concept of race to humans; meanwhile, using this term is not a problem for American researchers. Due to how diverse the world has become, society has begun to misinterpret the term cultural diversity, by using ethnocentrism to create controversy among all cultures. == Effects of ethnocentrism in the media ==

Film As the United States leads the film industry in worldwide revenue, ethnocentric views can be transmitted through character tropes and underlying themes. The 2003 film "The Last Samurai," was analyzed to have strong ethnocentric themes, such as in-group preference and the tendency to show judgement towards those in the out-group. Similarly, the film received criticism for historical inaccuracies and perpetuating a "white savior narrative," showing a tendency for ethnocentrism centered around the United States. Social media Approximately 67.1% of the global population use the internet regularly, with 63.7% of the population being social media users. In a 2023 study, researchers found that social media can enable its users to become more tolerant of other people, bridging the gap between cultures, and contributing to global knowledge. In a similar study done regarding social media use by Kenyan teens, researchers found that when social media is limited to a certain group, it can increase ethnocentric views and ideologies. == See also ==