JLS made their first live performance of the song on the results show of
The X Factor on 1 November 2009, the day that the single was released for download. They would return later in the series to perform the song at the series' final with
Alexandra Burke, where the song was performed as part of a mix with Burke's own #1 single "
Bad Boys". The song was also performed on numerous TV shows throughout promotion of the single and the
JLS album, including children's TV shows
TMi and
Blue Peter, daytime shows
GMTV and
This Morning, plus events such as
BBC Switch Live,
T4 Stars of 2009 and the annual
BBC Children in Need telethon and that year's Christmas edition of
Top of the Pops. The song is traditionally the encore number on their live tours, and after the last chorus ends with a call and response chant between the band and the audience: 'Now everybody say JLS/Now everybody say JLS/Forever, and ever'. This chant subsequently informed the name of their sixth concert tour,
Everybody Say JLS: The Hits Tour in the autumn of 2023. The band also performed this song in 2010 at
T4 on the Beach and their special for Channel 4's
The Album Chart Show, and their ITV1 Christmas special
This is JLS, and again in 2011 for The Album Chart Show for the special to promote their 3rd album,
Jukebox. Following Humes' participation in the 2023 series of ''
I'm a Celebrity...Get Me Out of Here!'', the song, along with "
She Makes Me Wanna", gained new popularity after he sang it in the jungle with fellow contestant and eventual series winner,
Sam Thompson. ==Chart performance==