Background in
Baltimore,
Maryland.
Extreme Rules was an annual
professional wrestling event produced by
WWE since 2009. The
concept of the event was that it featured various matches that were contested under
hardcore rules and generally featured one
Extreme Rules match. The defunct
Extreme Championship Wrestling promotion, which WWE acquired in 2003, originally used the "extreme rules" term to describe the regulations for all of its matches; WWE adopted the term, using it in place of "hardcore match" or "hardcore rules". Announced on February 27, 2017, the 2017 Extreme Rules event was the ninth Extreme Rules and was held exclusively for wrestlers from the
Raw brand, following the reintroduction of the
brand extension in July 2016, where WWE again split its roster between the Raw and
SmackDown brands, where wrestlers were exclusively assigned to perform. The event took place on June 4, 2017, at the
Royal Farms Arena in
Baltimore,
Maryland, marking the second Extreme Rules event to take place at this venue after the
2010 event, when it was formerly known as 1st Mariner Arena (renamed in 2014). The event aired on
pay-per-view (PPV) worldwide and was
livestreamed on the
WWE Network. Tickets went on sale on March 4 through
Ticketmaster.
Storylines The event comprised seven matches, including one on the Kickoff pre-show, that resulted from scripted storylines. Results were predetermined by WWE's writers on the Raw brand, while storylines were produced on WWE's weekly television shows,
Monday Night Raw and the
cruiserweight-exclusive
205 Live. At
Payback,
Seth Rollins defeated
Samoa Joe, giving Joe his first loss since debuting on the main roster. On the May 8 episode of
Raw, Strowman indicated his desire to face Lesnar for the Universal Title after he was finished with Reigns. Later that night, Reigns attacked Strowman during his match against
Kalisto, targeting his arm with a steel chair. On the May 1 episode of
Raw, Dean Ambrose interrupted an argument between Seth Rollins and Finn Bálor over who should face Brock Lesnar for the Universal Championship. Ambrose criticized Lesnar for not appearing and wrestling often and claimed his Intercontinental Championship to be the top title of the Raw brand. The Miz then came out and said that he should be the one to face Ambrose for the title. A #1 contender's match for Ambrose's title was scheduled between Rollins, Bálor, and Miz, who won the match after Samoa Joe attacked Rollins and Bray Wyatt attacked Bálor with
Sister Abigail. The next night on
Raw, Cesaro and Sheamus explained their reasoning for attacking The Hardy Boyz by calling them a novelty act and criticized the fans for living in the past instead of appreciating the present and claimed that The Hardys stole their moment at
WrestleMania 33. The Hardys then appeared and ran Cesaro and Sheamus out of the ring. The following week, Cesaro and Sheamus won a number one contender's
tag team turmoil match against
Enzo Amore and Big Cass,
Heath Slater and
Rhyno,
Luke Gallows and Karl Anderson, and The Golden Truth (
Goldust and
R-Truth), for another title opportunity. After the final match of the tag team turmoil, Cesaro and Sheamus continued to attack The Golden Truth, but The Hardy Boyz came out for the save and Cesaro and Sheamus retreated. The following week, the tag team title match was scheduled for Extreme Rules and Jeff defeated Sheamus. At Payback,
Alexa Bliss defeated
Bayley to win her first
Raw Women's Championship, as well as becoming the first woman to win both the Raw Women's Championship and
SmackDown Women's Championship. The next week on
Raw, it was announced that Aries would have another title opportunity against Neville at Extreme Rules. Neville and TJP then defeated Aries and Gallagher in a tag team match. It was then revealed that Aries and Neville's WWE Cruiserweight Championship bout at Extreme Rules would be a
submission match. The following night on
205 Live, Aries stated that he would make Neville submit again at Extreme Rules. He was then attacked from behind by TJP and Neville applied the Rings of Saturn on Aries while TJP continued to attack Aries' leg and Aries passed out. Also in the cruiserweight division,
Noam Dar had been dating Alicia Fox. Fox then began receiving gifts from an anonymous sender on
205 Live.
Rich Swann revealed that he was the one sending the gifts, but Dar tried to claim credit, including the final gift, which ended up exploding powder in Fox's face. Fox then split from Dar, which was Swann's intention as Fox had previously dated Swann's friend
Cedric Alexander and split from him. However, Dar and Fox reunited after Dar defeated Swann on the May 2 episode of
205 Live. On the May 8 episode of
Raw, Sasha Banks began a feud with Fox, where the two traded wins over the next couple of weeks. Crews accepted and started displaying attitude and cockiness, which caused his friend Kalisto, who also moved to Raw during the shake-up, to confront him. The two had a match, where Kalisto defeated Crews. == Event ==