BBC talks producer
Hugh Burnett had the idea of a simple personal interview programme in the mid-1950s. It took two years to persuade
Grace Wyndham Goldie (assistant head of talks television) to commission a programme. Burnett decided on
John Freeman as the interviewer "because he was highly skilled at probing closely without causing offence"; he asked Freeman while walking around the BBC block at
Lime Grove Studios, and Freeman agreed by the second lap. Freeman had been a reporter on BBC TV's
Panorama since 1957, and had also appeared as an interviewer on
Press Conference. The first
Face to Face programme featured
Lord Birkett, an advocate and a judge who had been involved in the
Nuremberg trials; it had an audience of four million and a 'reaction index' (approval rating) of 83%.
Face to Face episodes then appeared, irregularly, through 1959. The programme's best-remembered guests are
Tony Hancock and
Gilbert Harding, both of whom seemed disturbed by the questioning, but both of whom later endorsed Freeman's interview style. Harding wept as he recalled his relationship with his mother, while the programme with Hancock is considered to have been a contributing factor in his ultimate self-destruction because it is assumed to have enhanced his inclination to be self-critical. On one occasion an interviewee attempted rather underhand tactics to succeed in enduring his ordeal. The novelist
Evelyn Waugh wrote to a mutual friend of Freeman and himself, the
Labour politician
Tom Driberg, asking for information to disarm his interlocutor during the proceedings. Some potential guests whom Hugh Burnett wanted for the programme did not appear. His desire for the former-fascist leader
Oswald Mosley to be "given a going over" by John Freeman was referred up to BBC Director General
Hugh Greene who rejected the idea, fearing race riots would occur. An elusive
Marlene Dietrich was finally tracked down to Paris but hung up after saying "you can't afford me". Shipping magnate
Aristotle Onassis wanted advance knowledge of the questions which was refused. John Freeman outlived all his subjects except for
Albert Finney and Sir
Stirling Moss. ==Format==