While celebrating her 25th birthday on March 3, 2022, Cabello confirmed that the album would be released on April 8, and posted its cover artwork on the same day. The limited deluxe softpack version with an autographed photo was made available on Cabello's webstore globally.
Vinyl LPs from the album was released on July 12, 2022. She appeared on the magazine cover of
Bustle in August 2021 and talked about the album, and embraced the Mexico version of
Vogue in March 2022 as well
. as well as
Saturday Night Live as the musical guest on April 9.
Artwork On March 11, the singer posted handwritten notes and photos fashioned in a scrapbook-style booklet from the journal that is included on the deluxe version of
Familia. In it, Cabello details her journey with anxiety, something that therapy helped her work through. On March 28 and 29, Cabello posted snippets of two songs from the album on her social media. The cover artwork of
Familia depicts barefoot Cabello against a room with green door, while wearing a sequined black dress with a multicolored ruffled skirt and hugging a smiling young girl in her arms. Both were released on July 23, 2021. It was serviced to US pop and
adult pop radio formats on July 27. The song debuted and peaked at number 42 on the
Billboard Hot 100, 28 on the
Billboard Global 200 .|250x250px "
Bam Bam" featuring English singer-songwriter
Ed Sheeran, was announced as the second single on February 21, 2022, and was released on March 4, 2022, a day after Cabello's 25th birthday. The accompanying music video directed by Mia Barnes, premiered on the same day. On the
Billboard Global 200, it marked Cabello's first top ten song, debuting at number 10, before peaking at number 5, Cabello's highest-peaking song ever. It debuted at number 23 on the
Billboard Hot 100 before rising to a new peak of 21 in its eighth week. and entered at number 10 on the
Canadian Hot 100, before rising to number 4, Cabello's 3rd Top 5 hit. "
Psychofreak" featuring
Willow, was teased on TikTok by Cabello on February 15, 2022 and announced as the third single on April 7, 2022, the music video was released on 8, April 2022 and was directed by Charlotte Rutherford, the music video was aired on the day of Familia's release. Psychofreak debuted on the
UK Singles Chart at number 73, marking Cabello's 22nd entry on the chart. and 75 on the
Billboard Hot 100, marking Cabello's milestone 20th entry. Hasta los Dientes charted modestly across South America, reaching a peak of 28 on the Argentinian Singles Chart, marking Cabello's second Top 30 hit ever and 2nd highest-peaking song on the charts.
Live performances On July 23, 2021, Cabello performed "Don't Go Yet" for the first time on
The Tonight Show Starring Jimmy Fallon. The same day, she sang the song in a bar in
New York City. On September 7, 2021, Cabello performed the song on
BBC Radio One in the
Live Lounge, accompanied with
Cheche Alara playing the accordion. On September 12, Cabello went on to perform it at the
2021 MTV Video Music Awards in a
Carmen Miranda inspired costume, with a Brazilian music inspired dance break produced and arranged by Cheche Alara. On September 23, Cabello performed it at the
2021 Billboard Latin Music Awards, with a new high energy music production and arrangement by Alara. On October 15, 2021, Cabello performed "Dont Go Yet" and "La Buena Vida" at
NPR's Tiny Desk for Hispanic Heritage Month with an 'El Tiny' takeover of the concert series performed at home. On March 4, 2022, Cabello made a debut performance of "Bam Bam" on
The Late Late Show with James Corden. On March 29, the singer and Sheeran performed the song for the first time together at the
Concert for Ukraine benefit concert at
Resorts World Arena in
Birmingham. Cabello performed "Bam Bam" and "Psychofreak" on
Saturday Night Live on April 9. On April 12, Cabello performed "Bam Bam", "Psychofreak" and debuted "Boys Don't Cry" at
The Today Show concert.
Familia: Welcome to the Family On March 15, Camila Cabello announced a
TikTok concert, titled Familia: Welcome to the Family, to celebrate the release of
Familia. The singer played on the video platform on April 7. The show featured debut performances of tracks from the album. The online performance was described as an "immersive and inventive music experience" and utilized
XR, which helped create a virtual world for each song to "complement the event's choreography, changing sets and costumes". ==Critical reception==