The instrument was designed by
Roger Rossmeisl, who had previously also designed instruments for
Rickenbacker, but who went on to create numerous models for Fender, in an attempt to capitalize on the increasing popularity of semi-acoustic guitars following the high-profile use of hollow-bodied instruments, such as the
Epiphone Casino by bands such as
The Beatles. During Rossmeisl's time designing for Fender, he also designed the Fender Montego, a "jazz box" style guitar which shares the Coronado's fixed
F tailpiece, and the 1967
Fender Wildwood which shares the
Stratocaster headstock. Three versions of the Coronado guitar were produced from 1966 through 1972. The Fender Coronado I, discontinued in 1970, was the original single
pickup design. The Coronado II had an added bridge pickup with relative tone and volume controls. The Coronado XII, released in 1967, was a
twelve-string version of the guitar. Coronado
basses were also manufactured. The Coronado was a true hollow-bodied electric guitar. Like the
Gibson ES-330 and
Epiphone Casino, it did not have a central solid wood block in the body. This is in contrast with guitars such as the
Gibson ES-335 which, although appearing similar, were constructed with a solid central block running lengthways through the archtop body. The top, sides, and back of the body on the Wildwood body were constructed from laminated
beechwood, and maple was used for the non Wildwood versions, the top being slightly arched, and featuring two generous, routed and bound "f" holes. The body of the instrument was finished in a high-gloss
nitrocellulose lacquer. A number of Coronado II and Coronado XII guitars were offered in a special "Wildwood" finish. This involved specially prepared, heavily grained beechwood; a dye was injected into the growing trees, years prior to harvesting, which stained the
grain pattern of the wood. Only one Blonde Coronado is known to exist, it is in a private collection in California. (If this Blonde Coronado has Black Binding, it is Olympic White that has "yellowed" over the years) The Coronado also featured relatively thin C-shaped
bolt-on maple neck, topped with a
rosewood fingerboard, and a
headstock shaped similarly to that of a
Fender Stratocaster. Unusual for Fender at the time, the Coronado's
pickups were made by
DeArmond, a company whose pickups were more usually found on
Gretsch guitars, and the
bridge was a free-floating, non anchored, '
tune-o-matic' style bridge, with a suspended tailpiece. Vibrato tailpieces were also available at extra cost from 1966 until the ceasing of the Coronado's production. The wiring harness used in the Fender Coronado line was manufactured by Rowe Industries of Toledo, Ohio and delivered as a completely pre-assembled set. The Coronados all came in cases made by the Victoria Luggage Co, and were made in the USA. The Coronado gained significant attention when used by
Elvis Presley in the 1968 film
Speedway, performing the song 'There Ain't Nothing Like a Song' with
Nancy Sinatra in the final scene and is the only guitar used by Elvis within the entire film. Rossmeisl's Fender-creations were also used by Elvis in a separate film 'Clambake' where the
Fender Wildwood is seen in two scenes. An image of a Coronado is seen upon the Chill's compilation album 'Heavenly Pop Hit'. Despite the expensive construction of the instrument, the Coronado achieved little success. The guitar was prone to feedback at high volumes, and the bolt-on neck construction, favoured by Fender, failed to appeal to purist
jazz guitarists, who would make up a large part of the market for a hollow-bodied electric guitar. It has however gained a significant following after release for its natural resonance and bright and deep tone. The song "Coronado II" by
Polaris is named after the instrument. ==Models==