Modeling She began her modeling career at the age 14, when she was discovered by a photographer, and she ended up living for five months in Japan,
Milan, and
Zurich in 1990 as a teenager. When she returned to in Brazil, she moved to
São Paulo. As a model, in Brazil and abroad, she has been photographed for dozens of covers and fashion editorials in publications such as ''
L'Officiel, I-D, Nova, Marie Claire, Elle, GQ, and Trip'',
Television In 1999 she made her television debut on MTV Brazil, in
Mochilão MTV. In the same year, she went to work for
RedeTV!, debuting in the channel on November presenting two programmes,
Interligado, which was aimed at a young audience and conveyed video clips and music and topics of interest to teens, and
TV Escolha, She was contracted by
FIFA in July 2010 to present alongside her husband
Rodrigo Hilbert during the launching the emblem of the 2014 World Cup in Brazil directly from South Africa. In July 2011, with presenter Tadeu Schmidt, she hosted the draw of the
2014 World Cup Qualifiers. In December 2013, again alongside her husband, she presented the drawing of lots of the World Cup. Her participation in this event was seen live by more than 500 million viewers in 200 countries around the world, Causing her to be called the "
goddess" or "
muse" of the World Cup by the foreign media. The neckline of the dress worn by Lima during the presentation of the draw was censored in the live broadcast of the event in Iran, one of the qualified countries of the World Cup. The Iranian media was unhappy with the sexualization of the event, with the TV presenter explaining: “To be honest with you, the dress of the lady who presents the show does not meet our broadcasting guidelines at all.”
Casey Stoney, the captain of the England women's team at the time, also thought Lima was the wrong choice for the role. “Giving the job to a model has sent out completely the wrong message,” she said. “Unfortunately I wasn’t surprised. They could have had a woman high up in the game or else a player with proper international standing. This should have been about football.” At the end of 2013, she was included in a list of 10 Brazilians who stood out in the international news that year, prepared by
BBC Brasil. In January 2014, she was the official host of the
Ballon d'Or of
FIFA for Dutch football player
Ruud Gullit. Because of the huge publicity around Lima, she was invited to present an award at the
19th National Television Awards alongside
England manager
Roy Hodgson. ==Personal life==