The electric touring car series was presented together with the
CUPRA 'e-Racer' car ahead of the 2018
Geneva Motor Show by
TCR promoter
WSC Ltd. In September 2019,
Hyundai became the second manufacturer to commit to creating an ETCR car, the 'Veloster N ETCR', and in December, the Italian team
Romeo Ferraris announced that they would build an
Alfa Romeo Giulia according to ETCR specifications. In February 2020, the series was rebranded as 'Pure ETCR' and a schedule of time trial events for 2020 was presented. However, due to the
COVID-19 pandemic, development and testing was delayed by several months, making the original plan unfeasible. The series' official launch event eventually took place on 9 October in
Copenhagen, where
Hyundai Motorsport was officially announced as a competitor. A demonstration of the
starting gates and the Hyundai Veloster was held during the
WTCR event at the
MotorLand Aragón in Spain on 13 November 2020. On the same weekend, Romeo Ferraris revealed their ETCR version of the Alfa Romeo Giulia. The schedule for the inaugural season was announced in February 2021. The first Pure ETCR started on 18–20 June at the
Autodromo Vallelunga in Italy, and ended in October at
Circuit Pau-Arnos. Swedish driver
Mattias Ekström was crowned champion of the season, while
Cupra won the manufacturer's championship. For the 2022 season, the series had
FIA World Cup status and drivers and manufacturers competed for the
FIA eTouring Car World Cup. In March 2023, the promoter announced that the series would not be continued, citing that after discussions among the various stakeholders concerning the sporting and regulatory format, the necessary conditions could not be implemented in time for the start of the season. ==Specifications==