The character was licensed to
PepsiCo in 1988 but the character did not receive much attention or popularity until the early 1990s, when he appeared on numerous products, particularly
stationery and
7 Up ads and
boxer shorts. In the United States, he was replaced with
Cool Spot as the 7-Up brand mascot, due to the
Dr Pepper Snapple Group owning 7-Up in that area. Because of this, Fido Dido was instead used to promote
Slice, another drink by PepsiCo. He reappeared in the 2000s on cans and advertising for 7-Up worldwide. In 2018, Fido Dido reappeared in the Vintage Series cans. In 2022, Fido Dido reappeared to star in a series of new commercials. Fido Dido was used on PepsiCo's Turkish soft drink Fruko.
Other uses Fido Dido appeared in
Saturday morning cartoon promos on
CBS. His bumpers on CBS started in 1990 and lasted until 1993. The graphic novel
Fido Dido: Life In the Third Lane was published in paperback in 1989. A large mural of Fido Dido was painted on the side of a building in the city of
Guayaquil, Ecuador, in the early 1990s and was nearly erased by the passing of time. After a news article was published by
El Universo in March 2019, the mural was repainted to refresh the image. In 1992, Fido Dido appeared in his own magazine in the United Kingdom. The first edition introduced his family, and was titled "Meet the Fidos". It was published by Ravette Publishing. In 1993, a video game called
Fido Dido was made by
Kaneko and
Bits Studios However, it was never released, because the publisher Kaneko's United States branch shut down in the summer of 1994. There was a
Neopets sponsor game starring Fido Dido. In the early 1990s, Fido Dido had a comic strip in the teenage magazine
YM.
Pepper Ann, a spinoff of the Fido Dido strip, would later be adapted into a
Disney TV series. Fido Dido appears in the 2009 animated short
Logorama, as a bystander. ==References==