Unveiled at the
2009 Los Angeles Auto Show in December, the sixth generation
subcompact Fiesta was available in North America as a four-door sedan and five-door hatchback, with manual transmission or Ford's dual clutch automatic transmission. All models are manufactured at Ford's
Cuautitlán Assembly Plant. Fiesta sales for Canada began in June 2010 for the 2011 model year. Sales for the 5-door hatchback variant in Mexico started in 2011. Production ended on 19 August 2019. The North American Fiesta features a redesigned front end and rear bumper compared to the European version, to match the reworked frame underneath in order to meet US crash standards. The sedan version is equipped with Ford of North America's trademark 'three-bar' chrome grille, while the hatchback model received a different grille design with body colour treatment. The styling is also used for Latin American models. Other changes include stiffer springs to make up for the added weight, and some fine-tuning to adapt the car to American driver-friendly all-season tires. In July, Ford said initial shipments were delayed for up to two weeks by
Hurricane Alex that hit Northern Mexico in late June, and subsequently by
Tropical Storm Bonnie. As a result of the delays, Ford sent out US$50 gift certificates. By August 2010, Ford delayed some shipments because of a "quality problem". Ford claimed the issue was fixed and it was unlikely cars with defective parts would reach customers. Ford dealers in the US offer optional laminated vinyl graphics applied to the car's exterior, expected to last 3 to 5 years before replacement. Also, certain dealers partaking in a new Ford Retail program provide an "unwrapping" digital package loaded with a photograph of the buyer taking delivery of his/her new car. A 19-minute audio description of the car and its features is included, which can be played on the way home, then loaded along with its interactive program into the home computer via its
USB connection. As of February 2014, the 2014 Fiesta ranked number one among Affordable Subcompact Cars according to
U.S. News & World Report. File:2012 Ford Fiesta SE hatch -- 11-10-2011 front.jpg|2012 Ford Fiesta SE hatchback (US) File:2012 Ford Fiesta SE hatch -- 11-10-2011 rear.jpg|2012 Ford Fiesta SE hatchback (US) File:Ford Fiesta sedan -- 03-28-2012.JPG|2011 Ford Fiesta S sedan (US) File:2011 Ford Fiesta S sedan rear -- 07-10-2010.jpg|2011 Ford Fiesta S sedan (US)
Preliminary marketing For the North American Fiesta, Ford initiated a marketing campaign in early 2009 called the Fiesta Movement, distributing examples of European Fiestas to applicants across the United States—to have the test drivers use popular Internet sites to share their experiences. Subsequently, Ford brought the cars to public venues nationwide to offer 100,000 test drives over eight months. One such event was offering free shuttle service in Chicago from a site near the
Union Station commuter rail terminal to the
Taste of Chicago event in Grant Park the week starting June 29, 2009. Late in July, six European Fiestas arrived in
Halifax, Nova Scotia, to begin a similar demonstration tour across Canada. Following on the success of Fiesta Movement, Ford initiated Fiesta Movement 2 in December 2009 by calling for video applications to be submitted by the end of January 2010 for activities to begin mid-February. In March 2010, Ford worked with the television series
American Idol to promote the Ford Fiesta in North America. Working with Ford designers, the final 12 contestants of the show created their own custom graphics on a Ford Fiesta, which were subsequently revealed on the show with fans given the chance to win one of the personalised cars.
Trim levels In
North America, the Fiesta is available in several trim levels, which are base S, SE, SES, SEL, Titanium, and ST performance model. It was offered in hatchback and sedan body styles.
Running changes For the start of the 2012 model year, two new premium leather trim options and a sport exterior appearance package were made available for SES/SEL models, while several new colors were added for all models. At midyear, the hatchback became available in the previously saloon-only S trim level; as it includes a rear wiper and the same body color one-slot grille as fancier models, externally only badging and a limited choice of colors distinguish it from the SE. For 2013 option packages have been simplified and a Titanium trim level replaces the former SES/SEL.
2014 model year update The facelifted models from the European market were brought to the North American market as the 2014 model year refresh. The 2014 Ford Fiesta features redesigned front and rear fascias, whereas the previous models in North American market do not have the trapezoidal grille. As the result, the Fiesta ditched the American-specific fascia, opting to use the global styling, although its bumpers are not identical to the global version as it is specifically designed to meet US crash standards. The SFE package, based on the SE model includes a 1.0-litre three-cylinder
EcoBoost engine. File:2018 Ford Fiesta SE hatchback in Blue, front left2.jpg|2018 Ford Fiesta SE hatchback File:2018 Ford Fiesta SE hatchback in Blue, rear right.jpg|2018 Ford Fiesta SE hatchback File:2016 Ford Fiesta Sedan 1.4L front 6.15.18.jpg|2016 Ford Fiesta sedan 1.4 File:2016 Ford Fiesta Sedan 1.4L rear 6.15.18.jpg|2016 Ford Fiesta sedan 1.4 File:2016 Ford Fiesta ST, Kona Blue, rear left.jpg|2016 Ford Fiesta ST ==Other markets==