In response to these concerns,
FIFA’s Executive Committee announced a temporary ban on international matches played above . The ruling stipulated that players would need to arrive at least one week prior to matches held at altitudes between and , and at least two weeks prior for matches above , to allow adequate
acclimatization. This effectively prevented some South American nations, including Bolivia and Ecuador, from hosting international fixtures in high-altitude cities.
National reception President
Evo Morales denounced the ban as discriminatory, describing it as a form of 'football apartheid,' arguing that it marginalized high-altitude nations. Morales convened an emergency cabinet meeting and initiated a campaign to overturn the ban, emphasizing the principle of universality in sports. He argued that the ban infringed upon the rights of nations with high-altitude regions and called for solidarity among other countries to challenge FIFA’s decision. The campaign against the ban garnered support from prominent football figures, including
Diego Maradona. To protest FIFA’s decision, he played in an
exhibition match at
Estadio Hernando Siles in
La Paz (3,600 metres), highlighting that football could still be played competitively at high altitudes. Maradona’s team secured a 7–4 victory over a Bolivian team led by President
Morales, symbolizing a protest against the ban.
FIFA's response Despite initial resistance, FIFA modified the ban in June 2007, raising the altitude threshold from to . This adjustment reduced the impact on some cities but continued to exclude venues like La Paz. South American football associations, excluding Brazil, expressed their opposition to the ban and committed to playing matches at venues selected by the host nations, regardless of altitude. ==Repeal of ban==