The term "flash" is derived from the
traveling carnival and circus trade in the late 1800s: an attraction needed to be eye-catching to draw in the crowd, and that visual appeal was called flash. Tattoo artists working at those carnivals would hang up their designs in front of their booths to catch people's attention, so they adopted "flash" as a term for this artwork. Traveling tattoo artists developed sketchbooks of designs that were easy to transport and show to potential customers. File:Tattoo Design with a Ship MET DP327934.jpg|alt=|Ship File:Tattoo Design with Madonna and Child MET DP836710.jpg|alt=|
Madonna and child File:Tattoo Design for a Butterfly MET DP836714.jpg|alt=|Butterfly File:Tattoo Design with a Dragon and Snake (Inspired by Japanese Examples) MET DP836708.jpg|alt=|Dragon and snake File:Tattoo Design of an Army Nurse MET DP327937.jpg|Army nurse The development of electric
tattoo machines in the 1890s enabled faster and more precise tattooing. More tattoo artists started to work from shops as a full-time profession. These "flash" designs were on larger sheets of paper than sketchbook pages, intended to be framed and hung on walls. For example,
Lew Alberts (1880–1954), known as Lew the Jew, was a prolific
tattoo artist who created and sold many sheets of tattoo patterns. In 2009, a scholar wrote that a large amount of the conventional designs on the walls of contemporary shops were based on designs by Alberts.
Milton Zeis (1901–1972) sold thousands of flash designs to tattoo artists through his mail-order tattoo supply business, including in the 1940s and 1950s. File:Tattoo Flash SAAM-1998.84.50A 1.jpg|Ship, military symbols File:Tattoo Flash SAAM-1998.84.50E 1.jpg|Lady head, Navy symbols File:Tattoo Flash SAAM-1998.84.50C 1.jpg|Butterflies, cross, birds, rose File:Tattoo Flash SAAM-1998.84.50F 1.jpg|"Death before dishonor" In the 1980s there was a shift in iconography from badge-like images based on flash to customized large tattoos influenced by
Polynesian and
Japanese tattoo art, such as
sleeves. By the year 2000, most tattoo studios had become custom shops, with the flash serving largely as a reference for ideas. Most tattoo designs are created by the tattoo artist developing an idea brought in by the customer. == Materials ==