In addition to photo developing, Fotomat was one of the first companies to offer movies for rent on
videocassette—a new concept then—starting in December 1979. Customers would browse through a small catalog, call a number, and order the movie or movies of their choice. The following day, the customer would pick up the cassette at the Fotomat kiosk of their choice. The rental cost was $12 per title (), and the customer could keep it for five days. The price was later reduced to $9.95 for a five-day rental. The service was called "Fotomat Drive-Thru Movies." Initially, only
Paramount Pictures entered into an agreement with the chain to offer their movies for rent. Fotomat also offered lesser-known titles from smaller distributors such as Brandon Chase's Group I Releasing and VCI from Tulsa, Oklahoma (one of the first independent video labels at the dawn of the format), but these releases would not be as prominently credited to these sources as the Paramount titles. Fotomat also carried certain exclusive releases, such as
I Go Pogo. These titles were distributed directly by Fotomat and were of a uniform design with a black, die-cut cardboard case and a black label that included a white title (as well as Paramount's stylized logo for their films), but otherwise no artwork or color. In addition, a Fotomat logo accompanied by a four-tone sound would play before the start of each movie. The logo included an artistic representation of the company's yellow mansard roof. On March 4, 1980,
Walt Disney Home Entertainment began offering their first videos for rental through Fotomat. Later on, MCA struck a deal with Fotomat to distribute its titles through rental. By 1982, local video stores had begun to offer customers cheaper video rentals without the overnight wait time, and Fotomat discontinued the service. == References ==