took this image on Gay Freedom Day in 1976. The first events resembling the modern San Francisco Pride parade and celebration were held on the last weekend of June 1970: Organized by the San Francisco Gay Liberation Front, a "Gay Liberation March" saw 20 to 30 people walk from Aquatic Park to Civic Center on Polk Street on Saturday, June 27. The following afternoon, a "Christopher Street Liberation Day Gay-In" brought some 200 people to
Golden Gate Park; the gathering was raided by officers from the
San Francisco Police Department on Hondas and on horseback, with seven people taken into custody at Park Station, then released without charges. In 1986 Autumn Courtney was elected co-chair of San Francisco's Lesbian Gay Freedom Day Pride Parade Committee; she was the first openly bisexual person to hold this sort of position in the United States.
Freedom Rings, designed by
David Spada in 1991, were originally sold as a fundraiser for the 1991 San Francisco Gay Freedom Day Parade (as it was called then) and quickly became a national trend. In October 2009, LGBT activist Amy Andre was appointed as Executive Director of the San Francisco Pride Celebration Committee, making her San Francisco Pride's first openly bisexual woman of color Executive Director. Also in 2009,
Asexual Visibility and Education Network members participated in the first asexual entry into an American pride parade when they walked in the San Francisco Pride Parade. They have entered subsequent parades since. George Ridgely was hired to the position of Executive Director on January 7, 2014, and served in that position until July 11, 2019. and her husband
Douglas Emhoff at San Francisco Pride 2016 In 2016,
Black Lives Matter and the
TGI Justice Project withdrew from the parade in protest of increased police presence at the event. In 2019, activists blocked the Pride parade route for almost an hour, in protest of police and corporate presence at the event. In January 2020, Fred Lopez was named as the new Executive Director, having served in that position in an interim role since July 2019. The 2020 and 2021 pride events were canceled due to the
COVID-19 pandemic. In 2022, Executive Director Fred Lopez stepped down, and Suzanne Ford, previously the Board Treasurer, became Interim Executive Director. Ford was announced as Executive Director (no longer Interim) in 2023. This made her the first openly transgender person paid to be Executive Director of the San Francisco Lesbian, Gay, Bisexual, Transgender Pride Celebration Committee. In 2023, for the first time, the San Francisco Pride parade organizers began requesting donations to keep the parade financially afloat. In 2025, some doubted the continued viability of the parade, precipitated by the withdrawal of numerous financial sponsors, related to distance and questions about its relevance in an evolving cultural landscape. Executive director Suzanne Ford stated that the event will go on and will remain free of admission.
Note: Several facts in this section are taken from "San Francisco LGBT Historical Timeline" by
KQED (see External links). The themes of Pride festivals from 1970 to 2015 may be seen at
San Francisco Pride website.
2013 Chelsea Manning controversy On April 24, 2013, Pride announced that its electoral college had chosen U.S. Army
Private First Class Chelsea (then known as Bradley) Manning, at the time imprisoned for leaking classified documents to
WikiLeaks, as Community Grand Marshal
in absentia for the 43rd annual Gay Pride Parade. Two days later, Pride's board president vetoed the election, declaring it "an error" due to a "systemic failure that now has become apparent and will be rectified." The board subsequently explained that the category in which Manning was elected is restricted to "a local hero (individual) not being a celebrity"—neither of which befit Manning. Both the election and its nullification proved contentious. On April 29, an estimated 200 protesters disrupted the board's meeting, demanding that PFC Manning be reinstated. Supporters of Manning filed a complaint with the
San Francisco Human Rights Commission. On May 12, the board said it would meet "in a larger venue after the 2013 Celebration and Parade [to] allow people from all sides of that issue and others to fully air and hear one another's viewpoints", but that it would not "let one issue, as important as it is to some, overshadow the concerns and interests of the hundreds of thousands who attend SF Pride." On May 18, SF Pride selected
Bebe Sweetbriar as Community Grand Marshal. On June 7, 2013, the board announced that since none of the alternatives submitted at a May 31 community forum garnered a consensus majority, the board's decision to rescind PFC Manning's grand marshalship would stand. The board also reported that the San Francisco Human Rights Commission had declined to investigate the discrimination claims filed against SF Pride. ==Notable performers==