A 2009 article in the
Worldwatch Institute magazine by authors Robert Goodland and Jeff Anhang, then employed at the World Bank, claimed that the FAO report was too conservative and that livestock sector accounts for much more of global GHG emissions, at least 51%, taking into account animal respiration and photosynthetic capacity of the land used for feeding and housing livestock. A 2011 response to this was published by FAO and an international coalition of scientists, discrediting the magazine article and upholding the 2006 assessment. But this response was fully answered back in the journal
Animal Feed Science and Technology (
AFST), and they reiterated their estimate while FAO scientists declined to continue the debate despite
AFST's Editor's invitation. In 2013 FAO publicly partnered with
International Meat Secretariat and the
International Dairy Federation and many of the same authors of the first report published a subsequent (2013) study for the FAO, revising their estimate of anthropogenic greenhouse gas emissions due to livestock downward to 14.5% without addressing any of the alleged errors pointed out in Goodland and Anhang's report or in the ensuing peer-reviewed debate. The results of ''Livestock's Long Shadow'' had an error in methodology as the authors only evaluated the tailpipe emissions of cars, while for meat production a comprehensive
life-cycle assessment was used to calculate livestock's green house gas effect. This underestimated transportation therefore inflating meat productions contribution. This issue was raised by Dr. Frank Mitloehner from the
University of California, Davis. In an interview with BBC Pierre Gerber, one of the authors of ''Livestock's Long Shadow'', accepted Mitloehner's criticism. "I must say honestly that he has a point - we factored in everything for meat emissions, and we didn't do the same thing with transport, we just used the figure from the IPCC..." he said. However, this information was the inspiration behind movements such as "Meatless Monday" Mitloehner is the author of a 2009 study on the topic of livestock and climate change. Five percent of the funds for said study were provided by the livestock industry, according to a press release by Mitloehner's university. FAO cites him as a representative of the
International Feed Industry Federation, whose "vision is to provide a unified voice and leadership to represent and promote the global feed industry as an essential participant in the food chain that provides sustainable, safe, nutritious and affordable food for a growing world population." Between 2002 and 2021 Mitloehner and his research center received $12.5 million in funding from industry groups. 2019 they coordinated efforts to discredit the
EAT Lancet report. Later they led the campaign #yes2meat on social media. ==References to the report==