"OBEY Giant" sticker , Sydney. 2025 Fairey first created the "
Andre the Giant Has a Posse" image in 1989, while attending the Rhode Island School of Design (RISD). In 2008 Fairey commented that: "The Andre the Giant sticker was just a spontaneous, happy accident. I was teaching a friend how to make stencils in the summer of 1989, and I looked for a picture to use in the newspaper, and there just happened to be an ad for wrestling with André the Giant and I told him that he should make a stencil of it. He said 'Nah, I’m not making a stencil of that, that’s stupid!' but I thought it was funny so I made the stencil and I made a few stickers and the group of guys I was hanging out with always called each other The Posse, so it said Andre the Giant Has a Posse, and it was sort of appropriated from hip-hop slang –
Public Enemy,
N.W.A and
Ice-T were all using the word." In 1996 Fairey altered the image of André the Giant and changed the text to read
OBEY, which Fairey has described as being a "transition ...into something that had more of an Orwellian connotation". It is this new image with the text "OBEY" which has become a worldwide phenomenon. The Obey Giant image was for Fairey something that would inspire curiosity and cause people to question their relationship with their surroundings and according to the Obey Giant website, "The sticker has no meaning but exists only to cause people to react, to contemplate and search for meaning in the sticker". The website also says, by contrast, that those who are familiar with the sticker find humor and enjoyment from it and that those who try to analyze its meaning only burden themselves and may condemn the art as an act of vandalism from an evil, underground cult. California. 2024 Originally intending the sticker campaign to gain fame among his classmates and college peers, Fairey says: At first I was only thinking about the response from my clique of art school and skateboard friends. The fact that a larger segment of the public would not only notice, but investigate, the unexplained appearance of the stickers was something I had not contemplated. When I started to see reactions and consider the sociological forces at work surrounding the use of public space and the insertion of a very eye-catching but ambiguous image, I began to think there was the potential to create a phenomenon. In a
manifesto he wrote between 1990 and 1991, and since posted on his website, he links his work with
Heidegger's concept of
phenomenology. His "Obey" Campaign is from the
John Carpenter movie
They Live which starred pro wrestler
Roddy Piper, taking a number of its slogans, including the "Obey" slogan, as well as the "This is Your God" slogan. He also uses the slogan "
The Medium is the Message" borrowed from
Marshall McLuhan. Shepard Fairey has stated in an interview that part of his work is inspired by other street artists.
"OBEY Giant" image File:ObeyGiantAthens.jpg|OBEY Giant image stenciled on a building wall in
Athens,
Greece. 2009 The Place Soho Graffiti 03.jpg|OBEY giant stencil in
Málaga,
Spain. Sticker art - Sydney 2025 -4b 01b.jpg|OBEY giant Sticker at an entrance to Town Hall Station,
Sydney 2025.
Post-graduation After graduation, he founded a small printing business in
Providence, Rhode Island, called Alternate Graphics, specializing in T-shirt and sticker silkscreens, which afforded Fairey the ability to continue pursuing his own artwork. While residing in Providence in 1994, Fairey met American filmmaker
Helen Stickler, who had also attended RISD and graduated with a film degree. The following spring, Stickler completed a short documentary film about Shepard and his work, titled "
Andre the Giant Has a Posse". The film premiered in the 1995
New York Underground Film Festival and went on to play at the 1997
Sundance Film Festival. It has been seen in more than 70 festivals and museums internationally. "From the late ’90s until about 2001," writes Ken Leighton in
The San Diego Reader, Fairey lived in
East Village, San Diego, where, according to a friend quoted in the article, he co-founded a "guerrilla marketing company called Black Market Design." According to John Goff, a former member of the San Diego–based "tribal post-punk" industrial-noise performance art band Crash Worship, Fairey began appropriating the Russian Constructivist style utilized in Soviet-era propaganda during his time in San Diego. "'I think he became an art icon when he started focusing on Communist imagery,' Goff says. 'He was still in San Diego then. I first met him when he was working above Hooter’s in the Gaslamp.'" Fairey was a founding partner, along with
Dave Kinsey and Phillip DeWolff, of the design studio BLK/MRKT Inc. from 1997 to 2003, which specialized in
guerrilla marketing, and "the development of high-impact marketing campaigns". Clients included
Pepsi,
Hasbro and
Netscape The agency produced the cover work for
The Black Eyed Peas' album
Monkey Business and the poster for the film
Walk the Line.
Flogging Molly's CD/DVD
Whiskey on a Sunday,
Led Zeppelin's compilation
Mothership and movie
Celebration Day, and
Anthrax's
The Greater Of Two Evils. Along with
Banksy, Dmote, and others, Fairey created work at a warehouse exhibition in Alexandria, Sydney, for
Semi-Permanent in 2003. Approximately 1,500 people attended. In 2004, Fairey joined artists
Robbie Conal and
Mear One to create a series of "
anti-war, anti-
Bush" posters for a street art campaign called "Be the Revolution" for the art collective "Post Gen". "Be the Revolution" kicked off with a night of performances featuring
Z-Trip,
Ozomatli and
David J at the Avalon in Hollywood. Fairey also co-founded
Swindle Magazine along with Roger Gastman. In 2005, he collaborated for a second time with
Z-Trip on a limited edition 12-inch featuring
Chuck D entitled "Shock and Awe". In 2005 Fairey also collaborated with
DJ Shadow on a box set, with T-shirts, stickers, prints, and a mix CD by Shadow. In 2005 he showed abroad, for instance in Paris at the
Magda Danysz Gallery, and was a resident artist at the
Honolulu Museum of Art Spalding House (formerly known as The Contemporary Museum, Honolulu). Also in 2005, Fairey contributed the artwork for the posters, cover art, and graphics for
Walk The Line the
Johnny Cash biopic. In 2006, Fairey contributed eight vinyl etchings to a limited-edition series of 12" singles by
post-punk band
Mission of Burma and has also done work for the musical group
Interpol. In 2006, Fairey joined NYC based Ad agency
Project 2050 as founding Creative Director and was featured on the cover of
Advertising Age magazine. While at Project 2050, Shepard developed creative work for Virgin Mega Store and Boost Mobile. The book
Supply and Demand: The Art of Shepard Fairey was released in 2006. In 2008,
Philosophy of Obey (Obey Giant): The Formative Years (1989–2008), edited by Sarah Jaye Williams, was published by Nerve Books UK, and praised by Fairey. In June 2007, Fairey opened his one-man show entitled "E Pluribus Venom", at the
Jonathan LeVine Gallery. The show made the arts section front page in the
New York Times. Fairey donated original cover art to the 2008 album
Body of War: Songs That Inspired an Iraq War Veteran, produced for
Iraq War documentary
Body of War. Proceeds from the album benefit non-profit organization
Iraq Veterans Against the War. In 2008, Fairey teamed up again with Z-Trip to do a series of shows in support of then-presidential candidate
Barack Obama entitled
Party For Change. Fairey also designed posters for the British goth band
Bauhaus. department store. San Francisco, California. 2008 In September 2008, Shepard opened his solo show titled "Duality of Humanity" at White Walls & Shooting Gallery in San Francisco. His third solo show with the gallery featured one hundred and fifty works, including the largest collection of canvases pieces in one show that he's done. Fairey was arrested on February 7, 2009, on his way to the premiere of his show at the
Institute of Contemporary Art in
Boston, Massachusetts, on two outstanding
warrants related to
graffiti. He was charged with damage to property for having postered two Boston area locations with graffiti, a
Boston Police Department spokesman said. His arrest was announced to party goers by longtime friend
Z-Trip who had been performing at the ICA premiere at Shepard Fairey's request. On April 27, 2009, Fairey put three signed copies of his
Obama inauguration posters up on
eBay, with the proceeds of the auction going to the One Love For Chi foundation, founded by the family of
Deftones bassist
Chi Cheng following a car accident in November 2008 that nearly claimed Cheng's life. Fairey's first art museum exhibition, titled
Supply & Demand (as was his earlier book), was held in Boston at the
Institute of Contemporary Art during the summer of 2009. The exhibition featured more than 250 works in a wide variety of media: screen prints, stencils, stickers,
rubylith illustrations, collages, and works on wood, metal and canvas. As a complement to the ICA exhibition, Fairey created public art works around Boston. The artist explains his driving motivation: "The real message behind most of my work is 'question everything'." This was Fairey's second Person of the Year cover for
Time, his first being of Barack Obama in 2008. In January 2015, Shepard Fairey made a cameo appearance on
Portlandia. In July 2015, Fairey was arrested and detained at
Los Angeles International Airport, after passing through customs, on a warrant for allegedly vandalizing 14 buildings in
Detroit. He subsequently turned himself in to Detroit Police. On September 17, 2015, the Jacob Lewis Gallery presented Shepard Fairey's exhibition "On Our Hands", his first solo opening in New York City in five years. The paintings reflect on contemporary issues facing our global community: political corruption, environmental apathy and abuse of power. The exhibition coincides with Fairey's new monograph Covert to Overt, published by Rizzoli.
Life Is Beautiful Fremont East District, Las Vegas Mural Project 2016.
Barack Obama "Hope" poster Fairey created a series of posters supporting
Barack Obama's 2008 candidacy for President of the United States, including the
iconic "HOPE" portrait.
The New Yorker art critic
Peter Schjeldahl called the poster "the most efficacious American political illustration since '
Uncle Sam Wants You'". Fairey also created an exclusive design for
Rock the Vote. Because the
Hope poster had been "perpetuated illegally" and independently by the street artist, the Obama campaign declined to have any direct affiliation with it. Although the campaign officially disavowed any involvement in the creation or popularization of the poster, Fairey has commented in interviews that he was in communication with campaign officials during the period immediately following the poster's release. Fairey has stated that the original version featured the word "PROGRESS" instead of the word "HOPE", and that within weeks of its release, the campaign requested that he issue (and legally disseminate) a new version, keeping the powerful image of Obama's face but captioning it with the word "HOPE". The campaign openly embraced the revised poster along with two additional Fairey posters that featured the words "CHANGE" and "VOTE". Fairey distributed 300,000 stickers and 500,000 posters during the campaign, funding his grassroots electioneering through poster and fine art sales. In February 2008, Fairey received a letter of thanks from Obama for his contribution to the campaign. The letter stated: On November 5, 2008, Chicago posted banners throughout the downtown business district featuring Fairey's Obama "HOPE" portrait. Fairey created a similar but new image of Barack Obama for
Time magazine, which was used as the cover art for the 2008 Person of the Year issue. The original iconic "HOPE" portrait was featured on the cover of
Esquire Magazine's February 2009 issue, this time with a caption reading, "WHAT NOW?" Shepard Fairey's influence throughout the presidential election was a factor in the artist himself having been named a Person of the Year for 2008 by
GQ. In October 2008, Fairey created a small edition of serigraphs entitled
Obama Hope Gold (from Artists for Obama). This portfolio was produced through a partnership between Gemini G.E.L. printing studio and the Democratic National Committee. The project supported the presidential campaign of Barack Obama. The Gold serigraphs were released just after Obama’s inauguration, and are the third and final edition of Fairey’s Hope prints of the president. The edition was released shortly after the Inauguration. An example of this work is in the permanent collection of the Museum of Modern Art, New York. In January 2009, the "HOPE" portrait was acquired by the
U.S. National Portrait Gallery and made part of its permanent collection. It was unveiled and put on display on January 17, 2009. Also in January 2009, photographer and blogger
Tom Gralish discovered that the poster was based on an Associated Press photograph by freelance photographer
Mannie Garcia. Fairey subsequently filed suit in the
U. S. District Court for the Southern District of New York against the Associated Press, seeking a
declaratory judgment that his use of the AP photograph was protected by the
fair use doctrine. Fairey subsequently admitted that he had based the poster on the AP photograph and had fabricated and destroyed evidence to hide the fact. Judge
Alvin K. Hellerstein urged a settlement, stating that AP would win the case. The AP and Shepard Fairey settled out of court in January 2011. In 2012, Fairey pleaded guilty to one count of criminal
contempt of court for his destruction of evidence and submission of false images to the court, and was sentenced by
U.S. magistrate judge Frank Maas of the Southern District of New York to two years' probation and a $25,000 fine. In 2009, Fairey's Obama portrait was featured in the book
Art For Obama: Designing Manifest Hope and the Campaign for Change, which Fairey also edited. In his December 8, 2010, appearance on
The Colbert Report, Stephen Colbert asked Fairey how he felt about having done the "HOPE" portrait of Obama and how "that hope was working out for him now?" to which Fairey replied: "You know, I'm proud of it as a piece of
grassroots activism, but I'll just leave it at that". In an interview with
Esquire in 2015, Fairey said that Obama had not lived up to his expectations, "not even close". He continued, "Obama has had a really tough time, but there have been a lot of things that he's compromised on that I never would have expected. I mean, drones and domestic spying are the last things I would have thought [he'd support]." Fairey created a mutt version of the red, white, and blue poster, donating it to help support pet adoptions, from an image of a rescued shaggy dog taken by photographer
Clay Myers. Four hundred limited edition prints were offered by Adopt-A-Pet.com, a nonprofit organization that helps shelters, humane societies and rescue groups advertise their homeless pets to potential adopters. The poster, which was also offered as a free download, was featured on the cover of the spring 2009 edition of
Dog’s Life magazine.
The Mandela mural In 2014, Fairey painted a towering mural, 9 stories high, paying tribute to
Nelson Mandela and the 25th anniversary of the
Purple Rain Protest. It is a public artwork on Juta Street in
Braamfontein,
Johannesburg, overlooking the
Nelson Mandela Bridge.
Honest Gil Fulbright Fairey created an adaptation of the
Obama HOPE poster for satirical Kentucky politician Honest Gil Fulbright.
Frank L. Ridley, the actor who portrays Fulbright, is featured on the poster, along with the word "SOLD", which refers to Fulbright's "honest" political message: "''I'm only in this thing for the money, but at least I'm honest about it.''"
Marianne As a tribute to the victims of the
November 2015 Paris attacks, Fairey created a poster representing
Marianne, the French national icon, surrounded by the national motto
Liberté, égalité, fraternité. In June 2016, this design was painted as a
mural on 186 rue Nationale, Paris. Fairey made a gift of the poster to
Emmanuel Macron, who hung it in his office upon assuming the presidency of France. In the night of the 13th December 2020, an anonymous group tagged over the mural in an act of protest against the state. The motto was crossed out with white paint and replaced by the tag
Marianne pleure (Marianne cries), and red tears were added to the face of Marianne. Fairey reacted to the act by declaring his support for all who protest against injustice and that he understood the goals of the action.
We the People series This series was made during the 2016 presidential campaign as a protest on
Donald Trump's declarations and policies. This work aims to promote gender equality and fights discrimination against minorities. This work stands out to many as it provokes people to respect their common humanity. The title of the work comes from a line in the Constitution and features portraits of Native Americans, African Americans, Muslims, and Latinas, aiming to defend their dignity.
Make Art Not War This work is a mural for Urban Nation in Berlin, Germany. The street art was created in 2014 by Fairey. The work became a motto for street artists and demonstrated Fairey's political support for anti-war movements and peace. The work was made like traditional street art with spray paint and features many of Fairey's motifs and symbols from other works. This repetition includes the black and red cartoon-like style with repetition of symbols such as roses.
Kamala Harris "Forward" poster Fairey created a poster supporting
Kamala Harris'
2024 candidacy for President of the United States. Writing on Instagram, he said, "We have a very real opportunity to move forward," citing a desire for "a healthy planet, for corporate accountability, toward equality and away from racism, sexism, xenophobia, and homophobia, for equitable access to opportunity, for full access to the medical care we want or need, for fair and just immigration policies." Like his previous work on the Barack Obama HOPE poster, he was not paid to create this work. == Major public murals, commissions ==