Stone Temple Pilots was promoted through various media outlets, including the Internet, radio, and on television, with live performances and interviews by the band. The earliest reported premiere of the album was on February 23, 2010, when the new album was played in its entirety at a private listening party held at
Gramercy Park Hotel's Rose Bar in New York City. Among those in attendance were Stone Temple Pilots, journalists from several venues, and Craig Kallman, Chairman and CEO of Atlantic Records. Stone Temple Pilots opened an early-2010 tour on March 18 at the
South by Southwest music festival, where four new songs were premiered: "Between the Lines", "Huckleberry Crumble", "Bagman", and "Hickory Dichotomy". On March 27, the band was filmed performing live at the
Riviera Theatre in
Chicago, Illinois. The footage appeared on
VH1's
Friday Night Alright series two months later on May 21, which included a performance of "Between the Lines". Beginning in late April,
Amazon.com advertised that they would be streaming a new song in its entirety each week leading up to the release of the album. Four songs total were streamed, including "Between the Lines", "Hickory Dichotomy", "Bagman", and "Huckleberry Crumble". On May 21, all twelve tracks of the album became available for streaming in their entirety on
Billboards website. That same month, the band appeared on a radio talk show and two
late night television talk shows. On May 18, Stone Temple Pilots was the guest on the
Howard Stern Show. The following night, May 19, Stone Temple Pilots performed "Between the Lines" on the
Late Show with David Letterman. The band performed two mini-concerts for two episodes of
Jimmy Kimmel Live!. The first concert was recorded at the
Gramercy Theater in
Manhattan, New York, and aired on the evening of May 26. The second concert was performed the following night and aired on May 27. Stone Temple Pilots became Artist of the Month for American
cable television network
ESPN during June, though the network began featuring the band's music during the month of May. Songs from previous releases, as well as "Fast As I Can", "Cinnamon", "Dare If You Dare", and "Take a Load Off", were played during the network's television programming and were listed on the network's website, which included links to purchase the songs.
Stone Temple Pilots was released worldwide over a period of a week. Several foreign markets released the album on May 21, including Australia, Germany, and the Netherlands. The U.S. released the album on May 25, and countries like Sweden, Finland, and Japan released the album on May 26. Different versions of the album were released, including retailer-specific versions. The standard 12-track album was released on CD and vinyl. Deluxe and Japanese versions of the album included a second disc with four bonus tracks. Target stores sold a deluxe edition version that included gold foil on the artwork and an 18-panel poster, and
iTunes included a music video, an interview video, and a pre-order bonus track. On June 1, "Between the Lines" was released, along with two other songs, as part of a Stone Temple Pilots pack for the
rhythm video game Guitar Hero. On June 5, the band performed at the
KROQ Weenie Roast, hosted by the U.S.
radio station. For the duration of June, the band played at various festivals in Europe, beginning with the
Nova Rock Festival in
Nickelsdorf, Austria, on June 11 and completing on June 28 in
Sesto San Giovanni, Italy. The band returned to North America to perform at the
rock festival Rock on the Range in
Winnipeg, Manitoba, Canada, on August 7. They launched their headline tour on August 10 at the
Red Rocks Amphitheatre in
Morrison, Colorado.
Singles in Switzerland. "Between the Lines" became the album's first single; it was released digitally on the band's
Twitter page on March 22, later peaking at number one on the
Billboard Rock Songs chart.The music video for "Between the Lines", directed by Christopher Sims, was shot on April 11 in Los Angeles, California, and premiered on
Fuse TV's
Top 20 Countdown on May 7.The song was written by Robert, with a guitar solo written by Dean. Robert was inspired by the 1960s rock groups The Zombies and The Animals, and had been picturing "a '60s
go-go beat and a girl in a miniskirt" before Weiland changed the song's meaning with his lyrics. Dean commented on how Weiland had turned "Between the Lines" into a love song: "Sometimes we don't feel musically what Scott does lyrically. He took it to an exciting place. It's pretty twisted." Weiland's lyrics reflected on his relationship with his ex-wife, Mary Forsberg, and his history with drug abuse. Speaking of the at-times strange lyrics, Weiland cited The Beatles' "
I Am the Walrus" as an inspiration. "Sometimes you throw together random words that phonetically sound good with the melody and then you get to the meat of the song in the chorus." "Between the Lines" was originally the working title of the song, which Weiland incorporated into his lyrics. "Take a Load Off" was the band's second single, which was released on June 15, and the accompanying music video was released in September. The video is a culmination of clips edited together, including moments with the band—both on and off stage—, samples of cartoons, and "all-American imagery". "Take a Load Off" topped the Alternative Chart at number 24. "Cinnamon" was released as the band's third single, which debuted at number 49 on the Alternative Chart. The first music video for the song was filmed in mid-2010, directed by
Aggressive (the combined efforts of directors Alex Topaller and Dan Shapiro), and produced by Anke Thommen, but the video was reshot. Kretz said simply that the first video had "the wrong director". The second music video was filmed in December 2010, directed by Dennis Roberts and photographed by Adam Bricker, however this video was also shelved in May 2011 without ever being released. ==Previews and pre-release==