FRCH was founded by James T. Fitzgerald
FAIA in 1968 as
James T. Fitzgerald/Interior Architecture (F/IA). The practice largely focused on the interior design of large corporate spaces as Fitzgerald believed interiors were largely ignored by architects at the time. F/IA changed its name to
Space Design/Interior Architecture (SDI) following the acquisition of a local competitor in 1972. In 1978, the company secured its first international project, a Hilton hotel in
La Paz,
Bolivia. In 1990, the firm merged with New York-based architecture firm
Hambrecht Terrell International, becoming
HTI/SDI with offices in New York and Cincinnati. The new entity grew to become one of the most prestigious retail design companies worldwide with clients such as
Bloomingdale's,
Saks Fifth Avenue,
Macy's,
Marshall Field's,
Neiman Marcus and
Selfridges. In 1995, the firm appointed retail executive Joseph Cicio as vice-chairman and
chief creative officer, and as part of a major restructuring plan, HTI/SDI changed to its present name of FRCH Design Worldwide representing the key partners of the firm: James T. Fitzgerald, Kevin Roche, Joseph Cicio and Ed Hambrecht. Following its corporate restructuring, FRCH expanded to the international market, offering architectural and design services to international retailers in Brazil and Mexico. In 2011, the firm collaborated with renowned Mexican architect
Michel Rojkind in the interior design of the new
Liverpool Interlomas in
Greater Mexico City. In 2015, FRCH opened a new office in
Los Angeles. In 2016, the firm developed the design concept and brand strategy of
Home2 Suites, an extended stay hotel brand of
Hilton Worldwide and in 2017, it developed the prototype design, branding and graphic design for Hilton's new brand
Tru by Hilton, directly targeting at younger and more budget-conscious travelers. FRCH grew to become a leading architecture firm in the retail and hospitality sectors by expanding its portfolio to include clients such as
American Girl,
Darden Restaurants,
Hilton Worldwide,
Hyatt,
Kroger,
Liverpool,
Subway,
T-Mobile and
Tiffany & Co. In 2017
Interior Design Magazine mentioned FRCH as one of the top hospitality architecture firms for and in 2018, FRCH was named Design Firm of the Year by
design:retail magazine. In 2018, it was announced that FRCH would merge operations with
NELSON Worldwide, a large architecture and interior design based in
Philadelphia. == Selected projects ==