Freeway Insurance

Freeway Insurance was founded in 1987 by Kelly Turton in Orange County, California. Initially, the company’s focus was private passenger automobile insurance, one of the largest privately held insurance brokers in the United States and a portfolio company of private equity firm ABRY Partners, in 2008. Freeway Insurance has expanded through acquisitions made by Confie, including Colyer Insurance, DeFranco Insurance, CW Baker Insurance, and Lewiston Insurance. In 2021, Freeway Insurance became a sponsor for Trackhouse Racing Team’s No. 99 Chevrolet Camaro, driven by Daniel Suarez in the NASCAR Cup Series. Freeway Insurance has also partnered with the California DMV to register and document vehicles. In April 2021, Alliant insurance agreed to buy Confie, which includes Freeway Insurance. == Operations ==

Freeway predominantly sells within the non-standard auto insurance market. and motorcycle insurance. Freeway Insurance also provides insurance to high-risk drivers with poor driving records. There are 503 Freeway Insurance locations in the United States, with retail offices in 22 states. Since 2008, Freeway Insurance has operated in English and Spanish, and nearly 50% of its customers identify themselves as Hispanic or Latino. Freeway reports that nearly 70 percent of their insurance agents are multilingual. Freeway predominantly sells within the non-standard auto insurance market. In 2021, Freeway Insurance announced they would begin offering franchise opportunities to further develop their retail locations in the United States. == Sponsorships ==

In 2021, Freeway Insurance began a motorsports sponsorship with a partnership with Trackhouse Racing and NASCAR driver Daniel Suárez. In February 2022, Freeway Insurance announced it would be a sponsor of Daniel Suárez for five events during the 2022 NASCAR Cup Series. On October 31, 2025, Freeway Insurance as the fourth title sponsor in the NASCAR Cup Series, replacing GEICO who left at the end of the 2024. == References ==