•
Edgar Johnson (
Richard Ayoade) – the patriarch of the Johnson family, husband to Wendy and father to Dusty, Jason and Eve. He is a nerdy, bespectacled man in his late-40s who is a coward and runs away in the first signs of conflict or danger. He is shy and often sexually frustrated. Edgar is employed by his father-in-law, Ken, at his confectionery company Sweet Lavender, even though Ken believes his daughter, Wendy, is too good for him. •
Wendy Johnson (
Rosie Cavaliero) – the wife of Edgar and the mother of Dusty, Jason and Eve, a housewife in her mid-50s who tires of minding after her family, as she is often the only one capable of doing so. She is not unhappy with her home life, it just leaves her feeling unfulfilled. Wendy is the apple of her father, Ken's, eye. •
Dusty Johnson (
Kayvan Novak) – the eldest son of the family, a lazy, obese man-child who still lives at home with his parents, to their despair. He is imaginative and not unintelligent but dimwitted, lisping and overly optimistic about his own ideas. The rest of the family is content to leave him to his own fantasy world. In episode 4 it was revealed Dusty is 30 years old, despite his age being stated as 28 on the Channel 4 website as well as shown on episode 3. •
Jason Johnson (
Kayvan Novak) – the 17-year-old middle child, is an amiable, jocular lad, generally kind but stupid. In episode 2, it was hinted that he could be gay. •
Evelyn "Eve" Johnson (
Daisy Haggard) – the youngest of the Johnson children. She is 14 years old, fat and an
emo (or a
Goth, it is unclear) who struggles with her diet and social life. She is moody, surly and monosyllabic towards her family, but shows a fanciful and romantic side in other contexts. She is also the lead vocalist of a punk band, Bloodmonkey. •
Ken Lavender (
Oliver Maltman) – is the egotistical ageing lothario and self-made millionaire owner of Sweet Lavender confectionery company, as well as the father of Wendy Johnson. He has lived a full and exciting life and does not care who he 'screws over' on his way to the top. He loves his daughter dearly but despises her hapless husband, Edgar. •
Squidge (
Kayvan Novak) – a huge, green balloon-like creature, and purely a figment of Ken's imagination. His squeaking voice masks a wildly amoral nature, and he often eggs Ken on to do terrible things; the official website suggests that Squidge could be a manifestation of Ken's evil side. • Various other characters in the show are voiced by series regulars:
Simon Greenall, Lucy Montgomery and Darren Boyd. ==Episodes==