After 2008 Emms started a portfolio career and has engaged in badminton coaching, motivational speaking, media activities, TV commentary and product endorsements. The latter includes work for SKODA cars and Adidas. Emms has worked as a TV presenter and commentator for the BBC, Sky and BT Sport. She has delivered talks on performance, teamwork and gender issues at events held by many prominent clients including the
Ashridge Business School,
Sainsbury's and the
Thames Valley Police. In 2013 she was appointed to the Badminton England coaching staff with a remit to develop young female prospects and mixed doubles pairs. But loss of financial support for badminton from UK Sport in 2017 resulted in cutbacks to the coaching programmes which impacted on Emms' position. Emms has appeared on the sports-based panel show
A Question of Sport and is a regular guest on
Fighting Talk. On 6 March 2014, she appeared on ''
Sport Relief's Top Dog'' with her dog Raffa, a
Westie. They won their heat, and went on to win the semi-final against
Jenni Falconer on 20 March and the final, where they competed against
Sally Gunnell. == Personal life ==