By the mid-1960s, Waggoner was appearing regularly in television and films, including in an episode of
Gunsmoke (“The Wishbone” in 1966). He was a finalist for the title role in the TV series version of
Batman, but lost the role to
Adam West. '' cast members in 1967 (clockwise from bottom):
Burnett,
Harvey Korman,
Vicki Lawrence, and Waggoner (right: the 1977 cast, with
Tim Conway) Also in 1967, Waggoner began a seven-year stint on
The Carol Burnett Show, a comedy sketch and variety show, on which he appeared as an announcer and performer. In 1973, Waggoner posed semi-nude for a
Playgirl centerfold. Waggoner left
The Carol Burnett Show in 1974 in the hopes of advancing his career as a lead actor. His spot on the show was filled by frequent guest star
Tim Conway (and his role as announcer by
Ernie Anderson). He later appeared on some of the show's reunion specials. In 1976, Waggoner was appointed "mayor" of
Encino, California, by the local
chamber of commerce. The "mayor" is not an actual government official as Encino is not an independent town but rather part of the city of
Los Angeles; the post is an honorary "goodwill ambassador" position. In addition to Waggoner, other holders of the title have included
Steve Allen,
Mike Connors,
Fred Travalena,
Ronnie Schell, and
Cesare Danova. A year after leaving
Carol Burnett, Waggoner landed the role of Steve Trevor for the pilot and first season of the television series
Wonder Woman starring
Lynda Carter. Waggoner retired from full-time acting to run Star Waggons, but made occasional appearances, often parodying his earlier image (
The Naked Truth, ''
That '70s Show, and Return to the Batcave''). In 1990, Waggoner co-produced and appeared in a consumer-product show called
Consumer America with co-host Shawn Bruner. The series featured novel national products from self-help to home goods and lasted for about two seasons. In 1993, Waggoner was the host of an
infomercial, "Let's Talk With Lyle Waggoner", which advertised "Y-Bron", supposedly a natural product that would cure male
impotence. The
Scottsdale, Arizona-based Twin Star was later fined $1.5 million for unsubstantiated claims about Y-Bron. ==Personal life==