In 2002, Gauri Khan and her husband Shah Rukh Khan established the film production and distribution company
Red Chillies Entertainment. It was transformed from the now defunct Dreamz Unlimited which the couple first established in 1999. She serves as co-chairperson and the main producer of all the films produced under the banner. The first film she produced was
Farah Khan's directorial debut
Main Hoon Na. The film performed well at the box office, becoming the second highest-grossing film of the year. She also made a guest appearance in one of the films she has produced
Om Shanti Om (2007). She is managed by Bottomline Media, and close confidante and friend named Tanaaz Bhatia from NYC. Khan also designed a fashion collection titled 'Cocktails and Dreams' for
Satya Paul in 2016. Gauri first expressed interest in interior design as a hobby while renovating her
Bandra bungalow, Mannat at Siraj Dokadia Road. The bungalow is a tourist spot and a heritage building deemed important to the townscape and hence exempt from demolition. However, in 2010, she professionally ventured into interior designing in partnership with interior designer and close friend
Sussanne Khan to design exclusive interior projects together. The same year, they collaborated on their first commercial project together in
Vadodara. in 2012 Gauri launched her first concept store called
The Design Cell located in
Worli, Mumbai in early 2014. The store showcases furniture designed by Gauri herself as well as various other Indian designers. In 2016, Gauri was invited to show her designs at the prestigious
Maison et Objet show in Paris. In August 2017, Gauri launched her design studio, "Gauri Khan Designs" that spans over in
Juhu, Mumbai. Khan has collaborated with various international artists including
Roberto Cavalli and
Ralph Lauren for home accessories. In a 2017 interview with
Vogue India, she spoke about her project, and said "It's been an exciting experience, seeing it all come together. I've been influenced by my travels across India and the globe. I take a keen interest in the architecture of places when I travel." For her work in the field of interior design, Gauri was awarded with the Excellence in Design Award at the Hello! Hall of Fame Awards in 2018. In 2017, Gauri Khan curated a collection of designer lights for TISVA, a premium home decorative lighting brand from Usha International Limited which introduced smart-control magnetic systems—launched for the first time in India. Khan has also collaborated with Emanate Home on lighting design.
In the media Gauri Khan is known for keeping a low profile and being media shy, though she is often cited as one of the most stylish women in Bollywood. She appeared on the cover of page of the popular Indian lifestyle magazine,
Vogue India in January 2008. The photos were taken by the well-known British lifestyle photographer
Chris Craymer. The magazine called her the "First Lady of Bollywood". She appeared again on the cover page of
Vogue India along with Sussanne Khan in
April 2012. She also walked the ramp alongside her husband for filmmaker turned fashion designer
Karan Johar at the HDIL India Couture Week 2009. In 2008, she appeared in a television and print commercial for the home furnishings brand, D'decor along with her husband. The couple play themselves in the commercial. == Personal life ==