Geoffrey Thompson was appointed managing director of Pleasure Beach Resort in 1976, following the death of his father. During his tenure, he bought two separate amusement parks, Adventure Coast Southport and Frontierland Western Theme Park, the latter of which he closed in 2000. He invested heavily into Pleasure Beach Resort throughout his years of ownership, overseeing the installations of
Steeplechase,
Avalanche,
Revolution,
The Big One,
Launch Pad, and
Valhalla. He was on a number of trade agencies, such as the
English Tourist Board, the British Association of Leisure Parks, and Piers and Attractions, and was appointed an
OBE for this work. In 1986, Pleasure Beach Resort became one of the first companies in the
United Kingdom to register with the Government Profit Related Pay Unit. Under this scheme, the company agreed that, where profits exceeded £1 million, 10% would be distributed among the permanent staff according to their length of service. Geoffrey was often in dispute with
Blackpool Council over their decision to allow private traders to use land opposite Pleasure Beach Resort. He won an appeal to clear the land of all trading attractions and Pleasure Beach Resort has remained unaffected by the situation.
Major installations During his tenure, many major attractions were built at Pleasure Beach Resort. ==Personal life==