1970s in
San Marcos, Texas on October 13, 1975. During his college years, Strait joined the country band Stoney Ridge, answering a flyer the band posted around campus looking for a new lead vocalist. Strait renamed the group the
Ace in the Hole Band, and quickly became the lead; they began to perform at
honky-tonks and bars around south and central Texas, traveling as far east as
Huntsville and
Houston. Soon his band was given the opportunity to record several Strait-penned singles, including "That Don't Change The Way I Feel About You" and "I Can't Go On Dying Like This" for the Houston-based D Records
independent label. However, the songs never achieved wide recognition, and Strait continued to manage his family cattle ranch during the day to make some extra cash. He was offered a job designing
cattle pens and decided to take it. He gave the band notice that he was leaving, but after a discussion with his wife, she convinced him to give pursuing music one more year. Not long afterward, a major label,
MCA, signed Strait to a recording contract in February 1981. The initial deal was for one song. If the single did well, the label would consider doing an album.
Strait Country was hailed by critics as being a "new-traditionalist" breakthrough that broke the trend of pop-influenced country prevalent at the time. In 1983, Strait made his first appearance at the
Houston Livestock Show and Rodeo, when the headlining star,
Eddie Rabbitt became sick with the flu. Performing at that rodeo has since become a mainstay throughout his career. He has made more than 20 appearances at the rodeo and played for more than one million fans. Strait recorded 17 number ones during the decade, including a string of five that lasted from 1983 to 1984 George Strait's grief did not hinder his performance, however, or his output; as he released 11 straight number-one hits, starting with "
Nobody in His Right Mind Would've Left Her" in 1986 and ending with "
Ace in the Hole" in 1989. Strait completed the decade with the album
Always Never the Same in 1999, which peaked at number two on country charts and matched the cross-over success of
Pure Country by reaching number six on the
Billboard 200. The record produced the hits "
What Do You Say to That", "
Meanwhile", and the number-one "
Write This Down". Reviews of the album's material were generally mixed, but
Entertainment Weekly observed that at this point in his career, Strait could record the "most lightweight" material and "make it soar" on the radio with his "grace". His next album,
Honkytonkville was described as "a fiery set of hard country", and was praised "for its mixture of the old Strait with his modern, superstar self." In 2018, Strait released a single called "Codigo", after a brand of
tequila produced by a company in which he had invested.
The Cowboy Rides Away Tour On September 26, 2012, Strait announced that he was retiring from touring, and that his Cowboy Rides Away Tour would be his last. The show also set a new record for Texas A&M's Kyle Field for most fans at a single event. The previous record was on October 11, 2014, with 110,633 fans, for a
Texas A&M football game against
Ole Miss. In total, the concert raised $6.25M. == Musical style and influences ==