The initial concept for the Ghost platform was presented in a November 2012 blog post by project founder John O'Nolan, who was also the former deputy lead of the
WordPress user interface team. O'Nolan presented Ghost as an "idealistic and fictional" solution to the increasing difficulty of using WordPress to build
blogs, its original purpose, rather than as a more complex
content management system. Following considerable demand and positive feedback on the post from the community O'Nolan recruited long-time friend Hannah Wolfe to help him create an initial prototype of the platform. On April 29, 2013, O'Nolan released a video of the prototype in a
crowdfunding campaign on
Kickstarter with a goal of £25,000 to fund the completion of initial development work. The project was successfully funded in 11 hours and went on to raise a final total of £196,362 during the 29-day campaign. The project relied on backing both from individuals as well as sponsorship from companies who had an interest in seeing the platform succeed. Notable backers included
Seth Godin,
Leo Babauta,
Darren Rowse,
Tucker Max, major companies such as Woo-Themes, Envato, and
Microsoft. On September 19, 2013, the first public version of Ghost was released, named Kerouac as an early release to people who had backed the Kickstarter campaign. On October 14, 2013, Ghost was made available for the first time as an extended-release to the general public via
GitHub as of version 0.3.3 – amended with bugfixes and security updates. Ghost announced plans to support
ActivityPub in 2024. Some notable platform users include
IBM,
Tinder,
Sky News,
VEVO, and
Zappos. == Foundation ==