The company popularized the comic book format that became known as
Bonelliano. These comic books presented complete stories in 98 black-and-white pages in a
pocket book format. The subject matter was always adventure, whether Western, horror, mystery, or science fiction. The
bonelliani are to date the most popular form of comics in Italy. The company was founded as
Casa Audace Editrice in 1940. In 1957, when Sergio took over as director, the press was renamed to
Edizioni Araldo. In subsequent years the name of the press was changed to
CEPIM,
Daim Press, and
Altamira — sometimes being known by two names simultaneously. In , it was renamed
Sergio Bonelli Editore in honor of the younger Bonelli. The company has published
Tex Willer, created by Gian Luigi Bonelli and
Aurelio Galleppini, since 1948. Sergio Bonelli (pseudonym Guido Nolitta) and artist
Gallieno Ferri's
Zagor was first published by the company in 1961. In the 1970s the company published ''Un uomo un'avventura'' ("A Man An Adventure"), a series of graphic novels by authors such as
Bonvi,
Guido Crepax,
Hugo Pratt and
Sergio Toppi. == Publications ==