Giordano was founded in 1981 in Hong Kong by
Jimmy Lai. The inspiration for the company's name came during a business trip to
New York City. Lai found himself at a Manhattan pizza shop by the same name and woke up the next day to find a napkin printed with the Giordano name in his pocket. It was decided that this name would work well as it would conjure up visions and feel of
Italian fashion in the consumer's mind. Jimmy Lai's association with the company ended in 1996. Peter Lau Kwok Kuen took over as the company's chairman and chief executive, leading Giordano until 2024. In April 2024, former
Adidas China managing director Colin Melville Kennedy Currie was appointed CEO by the family of
Henry Cheng Kar-shun, which holds about 24.1 percent of the company. Cheng's children, Sonia Cheng Chi-man and Christopher Cheng Chi-leong, were also appointed non-executive directors. The move follows the Cheng family's failed attempt in 2022 to acquire full control of Giordano. As a result, the stock fell 7.4% that day. The company now operates globally in more than 30 countries and regions worldwide, across Asia Pacific, the Middle East, Australia and Africa. ==Key International Operations==