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Company Profile

Agra Mas

PT Anugerah Mas is an Indonesian bus company headquartered in Jakarta. The company operates two brands: Agra Mas in the on-route bus segment ; and Agra Icon in the non-route business segment. The company's garage and head office are located in Cipayung, East Jakarta, and it has branch offices in Klari, Karawang, and Bogor, West Java, Yogyakarta, Pekalongan, Pati, and Wonogiri, Central Java.

History
Agra Mas has a close historical connection with Giri Indah, a bus company from Wonogiri Regency, Central Java, which has been operating since the 1970s. This connection is inseparable from David Ariawan, who currently serves as the head of Agra Mas' management and is the grandson of the owner of Giri Indah. During its heyday, Giri Indah was known as an intercity bus and city bus operator serving the Greater Jakarta area. However, the company's existence had to end in 1998 due to the impact of the Asian financial crisis which caused many transportation companies to go bankrupt.. Following the closure of PO Giri Indah, Ariawan's parents, Laniwati and Hermadi, took the initiative to continue the transportation business by managing part of Giri Indah's old routes operating in the East Jakarta area. However, their business is not a direct continuation of the old management, but rather a completely independent re-establishment from scratch. This step was taken to build a healthier company foundation and adapt to the changing conditions of the transportation industry following the economic crisis. Three years after restarting the business, Laniwati and Hermadi officially gave the bus company the name Agra Mas' which they manage. This naming was done to avoid confusion with the previously known name Giri Indah, and also to create a new, completely separate identity. The name Agra Mas itself was taken from the company's legal entity name, namely PT Anugerah Mas. That same year, Ariawan had just completed his higher education and subsequently became actively involved, eventually taking over the leadership of Agra Mas. Furthermore, in 2017, Agra Mas again innovated by launching a super executive class Double-Decker bus service serving the Jakarta–Wonogiri and ParungJepara routes. == Fleet ==
Fleet
Agra Mas has a long and unique history in developing its fleet. In its early days, the company was known for operating used buses imported from Japan using Hino Motors, Isuzu Motors, and Daimler Truck chassis with simple, boxy bodies typical of urban buses. These fleets served inner-city and local routes before Agra Mas established its business direction towards inter-provincial intercity bus (AKAP) services. Despite their simple and functional appearance, these early generation buses prioritized passenger comfort, one of which was the policy of prohibiting street vendors from boarding the bus, a step that was quite progressive at the time and distinguished Agra Mas from other operators. As demand for long-distance services grows, Agra Mas continues to update its fleet by adopting various modern chassis from Japanese and European manufacturers. For intercity and long-distance transportation needs, the company uses Daimler Truck (OH 1626, OC 500 RF 2542), Volvo B11R, Scania AB K410iB, and Hino Motors RM 280 chassis, which is used in the Suites Combi variant. In terms of bodywork, Agra Mas is known for its selective approach to modern bus design. One notable feature is the use of Laksana Legacy SR-3 Suite Class bodywork on its latest fleet of sleeper buses. This bodywork has "full" LED lights, LED DRL lines, and a "floating roof" concept. Characteristic Agra Mas's characteristic is a strong identity that makes it easily recognizable on the road. Its buses are predominantly red with relatively minimal stickers, and the company's white and orange folded paper airplane (origami) logo is the company's symbol. The combination of red with cream or black graphics reinforces Agra Mas's nickname as the "red ant." == Routes ==
Routes
Intercity Bus Agra Mas's intercity bus service has undergone a significant transformation since 2010, when the company shifted its core business focus from urban bus to intercity bus. In terms of comfort, Agra Mas offers relatively uniform standards of facilities across all classes of its intercity buses. Each fleet is equipped with air conditioning (AC), television, audio system, pillows, blankets, USB port, water dispenser drinks, as well as meal and snack services. Agra Mas also offers a variety of intercity service classes that can be tailored to passenger preferences and budget. The highest class is the Sleeper, which relies on a double-decker bus with a combination of sleeper and reclining seat in a 1-1 configuration. In addition, there is the Suites Combi as the newest fleet that combines the super executive and sleeper classes in one bus, with a 2-1 seating configuration and 2-1 sleeping berth. executive class with 2-2 configuration complete with footrests, and VIP class as a class with basic facilities. Urban buses and modal integration Although Agra Mas is better known to the public for its intercity bus services, its contribution to the urban bus Jabodetabek cannot be ignored. These urban bus services complement the public transport ecosystem in metropolitan areas, particularly in providing connections between areas not always served by rail-based mass transit. Government and private operators now offer a variety of options ranging from airport intermodal buses to connect various points in the city with Soekarno–Hatta Airport, to integrated bus services such as Trans Depok that connects Harjamukti LRT Station with Depok Bus Terminal, as well as integration with other public transport for access to popular destinations such as Ocean Park BSD or the Bogor–Jakarta route served by various operators. Integrated Bus Trans Depok: K1 (Depok TerminalHarjamukti LRT Station) == Non-route business ==
Non-route business
5 bodywork produced by Adi PutroAgra Mas has tourist and charter bus services through the brand Agra Icon. Through Agra Icon, the company offers tourism travel services with seating capacities of more than 29 seats. In terms of appearance, Agra Icon buses carry a simpler decoration compared to the AKAP fleet, with the yellow "Icon" lettering as a differentiating identity. This fleet is specifically designed for tourist trips, including a 3–2 seat arrangement that provides more cabin space. ==References==
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